We all know that having a strong analytics setup is important. Marketing without measurement is a risky proposition for sure. But in a multi-device world, it’s not as easy to make sure your setup is accurately tracking what you need – or tracking at all. And if your analytics code isn’t firing properly across smartphones, … Read more
I know what you’re thinking. Can you really remarket more than 70 different ways using segments in Google Analytics? Yes, you can! Actually, when you combine the methods I’ll cover today, there are many more types of Remarketing lists you can build! So the total number is much greater than 70. My post today is … Read more
I’m excited to announce that I’ll be speaking at the Weber Shandwick Data Salon on Thursday, April 24th in New York City (from 6:00PM to 7:30PM). Each month, Weber Shandwick invites leaders from various areas of digital marketing to speak, to spark conversation, and to share ideas. I’m thrilled to be presenting next week to … Read more
Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives. With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the … Read more
In May of 2012, Google Analytics introduced trackbacks in its social reporting. If you’re not familiar with trackbacks, they enable you to understand when another website links to your content. So, using Google Analytics, and the new trackbacks reporting, you could start to track inbound links you are building from across the web. Note, if … Read more
Let me walk you through a common scenario in web marketing. You have a website, and some people visit your site by clicking through links on other websites. In your web analytics reporting, those visits are categorized as referring visits. In Google Analytics specifically, those visits show up in your “Referrals” report under “Traffic Sources”. … Read more
Every webmaster has to deal with a website redesign or migration at some point. And redesigns and migrations often mean that your URL structure will be impacted. From an SEO perspective, when URL’s need to change, it’s critically important that you have a solid 301 redirection plan in place. If you don’t, you can pay … Read more
There are a lot of moving parts to developing and managing SEM campaigns. First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc. After the setup phase, you will be neck deep in ongoing campaign … Read more
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits … Read more
{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites. In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more
In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks. It was a great addition and provides some valuable information about how social is affecting your business. For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more
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