sem

How To Remarket 70+ Ways Using Segments and Conditions in Google Analytics

I know what you’re thinking. Can you really remarket more than 70 different ways using segments in Google Analytics?  Yes, you can!  Actually, when you combine the methods I’ll cover today, there are many more types of Remarketing lists you can build!  So the total number is much greater than 70. My post today is … Read more

AdWords for Twitter – How To Set Up Keyword Targeting Campaigns in Twitter Ads [Tutorial]

There was a big announcement on Wednesday in the advertising world.  Twitter finally launched a keyword targeting solution for Twitter Ads.  Yes, that means AdWords-like targeting for Twitter.  Many in the industry (including myself) have thought for a long time that Twitter should launch something like this… and it’s finally here. As soon as I … Read more

You Might Be Losing Out – How To Make Sure Sitelink Extensions in Bing Ads Are Tracked Properly [Tutorial]

Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads.  Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads.  For example, if you were an ecommerce website selling sporting goods, you could provide … Read more

Enhanced Campaigns and Local Search | How To Use Bid Adjustments with Radius Targeting to Customize Bids Per Location [Tutorial]

On February 6th, Google AdWords released a major update to its platform called Enhanced Campaigns.  Advertisers can upgrade to enhanced campaigns now (as an option), but all campaigns will be upgraded by mid-2013.  Enhanced campaigns provide a radically different way to target by device, adjust bids for various targeting options, set up versatile ad extensions, … Read more

Dynamic Search Ads (DSA) in Google AdWords – How Your Technical SEO Problems Just Impacted Your SEM Campaigns

In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords.  It was a bold move and signaled a change in how paid search could operate in the future.  Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index.  Instead of … Read more

How To Find Keywords Triggering Product Listing Ads Using AdWords and Google Analytics [Includes a Custom Report for PLA’s]

If you’re an ecommerce retailer, then you have probably heard of Product Listing Ads in Google AdWords.  Product Listing Ads (PLA’s) are powerful ad units that enable you to display image thumbnails in the search results for products you sell on your site.  As you can imagine, the visual nature of the ads yield more … Read more

How To Share Budgets Across Google AdWords Campaigns Using The New Share Budget Feature [Tutorial]

Google AdWords rolled out a new feature last week that will make the lives of some SEM’s easier.  The new shared budget option enables marketers to apply one budget to multiple campaigns (versus having to manage budgets for each campaign separately).  Shared budgets make it easier to maximize your total ad spend for paid search … Read more

SEM Competitive Analysis – The Power of Understanding Your Competition in Paid Search

There are a lot of moving parts to developing and managing SEM campaigns.  First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc.  After the setup phase, you will be neck deep in ongoing campaign … Read more

Local Remarketing – 6 Remarketing Strategies for Local Businesses

Have you ever visited a website, researched a product or service, and then left only to see that company’s ads as you browse the web?  I bet you have.  That’s remarketing in action, and it’s darn powerful when implemented correctly.  Sure, there can definitely be a creepy factor, since users are being followed around the … Read more

+1 Reports in Google Webmaster Tools – How To Analyze the Search Impact of +1 Annotations

Google+ has now been around for close to a year, it has grown significantly since it launched, and Google is integrating its new social network across products.  Based on what I just listed, many business owners are wondering how Google+ has benefited their companies.  Unfortunately, I think many of them wouldn’t know how to answer … Read more

How to Manage Negative Keywords in Microsoft adCenter Desktop Using the New Negatives Tab [Tutorial]

Microsoft adCenter has been rolling out new features and updates at a rapid pace recently.  Several of the changes aim to make your life a lot easier, and bring AdWords-like functionality to adCenter.  That’s great news, because when you’re managing a lot of campaigns, ad groups, and keywords, you don’t want to have to deal … Read more