About Glenn

The Web in 1994

After graduating college, Glenn was fortunate enough to attend a presentation at an IBM conference center where a marketing expert was presenting to the top 50 retailers in the country. He was presenting the web, but at a relatively early stage. Halfway through the presentation, about three quarters of the room had emptied out, but Glenn was glued. Like the presenter, Glenn knew that the web was going to be extremely powerful for marketing and advertising. He wanted to get involved, and quickly.

The Internet Bug

Glenn caught the Internet bug and spent the next seven years developing websites, web applications, and interactive presentations for The Perrier Group of America (now Nestle Waters).

His skillset grew rapidly as web technologies quickly evolved, including ASP, ASP.net, PHP, SQL, CSS, JavaScript, Flash (yes, Flash), and more. He was able to assist several divisions of Nestle Waters, especially since the company was experiencing serious growth during that time period.

Hello Entrepreneurship!

In 2001, Glenn launched G-Squared Interactive LLC, to help companies utilize next-generation technologies to market their products and services. He soon productized a video-based e-Marketing platform called Heighten Marketing Technology®, which enabled clients to seamlessly use a flash video environment to increase sales, while tracking key activities in a .NET-powered back-end. Using Heighten, he was able to assist a wide range of clients across several verticals, including online auctions, video production services, medical products, health and fitness, and consumer goods.

Can You Help Us?

As G-Squared Interactive’s client list grew and internet marketing soared, Glenn was asked to assist companies on several levels beyond video marketing campaigns. It made sense. Cool websites and web applications were great, but how could you drive traffic to them? The companies that Glenn was assisting (from small businesses to large brands) started realizing that you can build the best website in the world, but if you can’t get people there, you’re dead in the water.

So Glenn became heavily involved in Search Engine Optimization (SEO), Paid Search (PPC), Social Advertising, and Social Media Marketing. And as client campaigns grew in size, he began working extensively with various web analytics packages, such as Omniture, Google Analytics, Coremetrics, and WebTrends.

Tying It All Together

Glenn’s technical skillset combined with his sales and marketing experience enable G-Squared Interactive to tackle projects from a unique perspective. Glenn uses his experience in programming and web development to address internet marketing projects from a technical perspective, and he uses his sales and marketing experience to approach projects from a business perspective. Glenn has found this combination to greatly benefit his clients.

Helping a Wide Range of Companies

Over the past 27 years, Glenn has held leadership positions both in-house and at a global agency. Glenn was the Vice President and Director of Search Strategy at MRM Worldwide, a global digital agency based in New York City. At MRM, Glenn was the Lead Search Strategist for the US Army, Exxon Mobil, Bertolli, and Lunesta. Glenn also helped develop MRM Worldwide’s global search capability, since MRM had offices in over 30 countries.

Prior to MRM, Glenn led SEO for Yellowbook, a leading IYP located outside of Philadelphia. Glenn led all aspects of SEO for yellowbook.com, a website containing nearly 20 million webpages. And as mentioned earlier, Glenn began his career at Neslte Waters where he developed web and multimedia applications.

» Contact Glenn now to learn more about his services and availability.