SEO Bootcamp Training
from Glenn Gabe
of G-Squared Interactive
SEO Bootcamp Princeton is an intensive, three hour training course covering essential Search Engine Optimization (SEO) topics. Led by Glenn Gabe, a digital marketing veteran and President of G-Squared Interactive, SEO Bootcamp Princeton was designed to help business owners and marketing professionals enhance the visibility of their products and services in the search engines.
As part of the training, small to medium sized business owners will be able to apply the tactical knowledge needed to make changes immediately, and corporate marketers will be equipped with best practices and techniques for their SEO campaigns.
Contact Glenn Gabe now to learn more about SEO Bootcamp.
SEO Training Designed for All Levels
Whether you’re a small business owner, brand manager, PR professional, designer, or developer, SEO Bootcamp Princeton will provide foundational SEO knowledge necessary for enhancing your online visibility in the search engines. Above all, you will leave the course ready to implement changes.
Glenn Gabe will take Bootcamp trainees through a number of essential topics and exercises, from domain strategy to keyword research to content optimization to linkbuilding strategy. And along the way, Glenn will introduce several core marketing tools and browser plugins that trainees can use on a regular basis for collecting SEO intelligence, monitoring SEO efforts, and refining their search strategy.
The following SEO topics will be covered:
- An Introduction to Technical SEO
- Keyword Research
- Domain Strategy
- Content Optimization
- Site Structure, Navigation, and Internal Linking Strategy
- Webmaster Guidelines (Google and Bing)
- Webmaster Accounts (Google Search Console and Bing Webmaster Tools)
- Indexation and Crawl Errors
- An Introduction to Local Search
- Structured Data and Rich Snippets
- Google’s Mobile-friendly Algorithm
- Google’s Mobile-first Indexing
- Page Speed and Site Performance
- Accelerated Mobile Pages (AMP)
- HTTPS and SEO
- An Introduction to Linkbuilding (or Link-earning)
- Content Generation Strategy
- Social Media’s Role in SEO
- Google Featured Snippets and Featured Videos
- Major Algorithm Updates including Google’s Core Updates
- Manual Actions (AKA Penalties)
- JavaScript and Progressive Web Apps (PWA)
- How To Avoid Disaster During A Website Redesign or CMS Migration
- What’s on the SEO horizon…
- Tools and Plugins (will be covered along the way)
- And more.
Glenn Gabe Created SEO Bootcamp and Leads The Training:
Glenn Gabe created SEO Bootcamp and leads each training course. Glenn is continually updating SEO Bootcamp to ensure it remains up-to-date. SEO Bootcamp is typically held several times per year, based on Glenn’s schedule.
Glenn is a digital marketing veteran focused heavily on SEO, SEM, Social Advertising, and Web Analytics. Glenn has over 27 years of experience and has helped some of the world’s largest brands improve their organic search performance. During his career, Glenn has helped clients across several industries, including news publishers, e-commerce, affiliate marketing, health and medical, military, education, entertainment, nonprofits, online auctions, real estate, and publishing.
Glenn is a columnist at Search Engine Land and is the author of the The Internet Marketing Driver, his blog covering the latest topics in SEO. Glenn has also presented at many industry conferences, including SMX East, SMX West, Search Engine Journal Summit, and more. You can follow Glenn on Twitter, Facebook and LinkedIn to keep up with his latest articles, news, and updates.
Contact Glenn Gabe now to learn more about SEO Bootcamp.
The Last Year in Search
Key Google Changes and What Lies Ahead
Glenn Gabe has developed a rolling presentation/workshop that covers key changes over the past year in Search. Glenn keeps the presentation updated so it always contains the latest changes from Google. The presentation covers important changes and topics, including:
- Major algorithm updates.
- New search engine results page (SERP) features.
- Additions and changes to Google Search Console (GSC).
- Additions and changes to important search algorithms or infrastructure.
- Official indexing and ranking changes (announced by Google).
- New surfaces (e.g. Discover, Smart Speakers with Displays, etc.)
- Changes to Google News.
- Google Images changes and new features.
- Major Structured Data additions (and rich results).
- Chrome changes (and how they relate to SEO).
- Security changes and the SEO impact.
- And more.
The presentation can be delivered via web conference or on-site. If you are interested in learning more about The Last Year in Search presentation/workshop, then contact Glenn Gabe today.
