social-media

How To Use Facebook Pixel Reporting To Identify Who Is Secretly Using Fetch And Render In GSC On Your Site

I can see you, and now you can see me. :) A few months ago, Dan Sharp from Screaming Frog wrote a killer post about how to use fetch and render in Google Search Console (GSC) on almost any site. Fetch and render in GSC enables you see how Googlebot is rendering any page on … Read more

How To Save Social Shares In WordPress When Changing Domain Names, Moving To HTTPS, or Switching Permalinks (Using Social Warfare)

It’s no secret that changing urls can be dangerous SEO-wise. In the past, I’ve written heavily about the dangers of website redesigns, migrating to a new CMS, and changing domain names. Basically, whenever you mass change urls on your site, you can run into serious SEO problems. And that includes migrating to https (which many … Read more

Bitlygeddon Arrives On 6/29/16 – How To Update A Branded Short Domain Name So Your Shared Links Don’t Break

For years I’ve been using a short branded domain name combined with bitly to shorten links I share across social media. For example, I registered glennga.be as the short domain name, and whenever I share a link on Twitter, that’s the domain name in the urls for all shares. Here’s a quick example that leads … Read more

How Does The Facebook News Feed Work? – Notes From Adam Mosseri’s 2016 F8 Presentation (Head of Product for News Feed)

Although many people associate algorithms with Google, Facebook also has many algorithms running on a regular basis. And I can’t think of one more important than its News Feed algorithm. That’s what determines the posts and updates you see when you log into your account. With most people having hundreds of “friends”, while also liking … Read more

Meet The Suggested User List in Google Plus – And How I Jumped From 4K to 80K Followers in Just 4 Months

I’m a big fan of Google+, and have been from the start. I joined the first week it launched, and have been extremely active there ever since.  Since joining, I have loved the engagement, the people, the smart conversations, the functionality, etc.  In addition, I have seen the impact it can have on exposure, SEO, … Read more

Facebook Ads for eCommerce – How To Combine Custom Audiences, Lookalikes, and Unpublished Posts to Target Customers and Similar Users

I used to be extremely critical of Facebook Ads in the past.  But that’s before Facebook released a boatload of functionality for enhancing your campaigns.  Sure, marketplace ads, or ads running the right sidebar, have seen declining engagement over the years, but that’s just a fraction of what you can do now with Facebook Ads.  … Read more

Facebook Graph Search Update: Facebook Now Passing Keywords to Destination Websites, Can Track in Google Analytics

Facebook Graph Search launched in January, and I was fortunate to have early access.  Upon gaining access, I began heavily testing Facebook’s new social search capabilities.  That research led to my first post covering my initial thoughts about Graph Search, including its impact on local search, privacy, reputation management, etc.  You should check out that … Read more

Facebook Graph Search – My Initial Thoughts on Speed, Privacy, Reputation Management, Not Provided, and more

Last week, Facebook unveiled Facebook Graph Search, which is an important step forward for the social network.  Many in digital marketing, including myself, wondered why Facebook had never added a serious search feature to its platform.  It made no sense…  Until now, Facebook’s search functionality has been horrible.  I often joked that you couldn’t find yourself via Facebook … Read more

Trackbacks in Google Analytics – How To Analyze Inbound Links in GA’s Social Reports

In May of 2012, Google Analytics introduced trackbacks in its social reporting.  If you’re not familiar with trackbacks, they enable you to understand when another website links to your content.  So, using Google Analytics, and the new trackbacks reporting, you could start to track inbound links you are building from across the web. Note, if … Read more

How To Use Social Reports in Google Analytics To Analyze Specific Blog Posts or Content [Tutorial]

In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks.  It was a great addition and provides some valuable information about how social is affecting your business.  For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more

A Guide to Using Social Extensions in Google AdWords | What They Are, How To Set Them Up, and How To Analyze Performance

Google+ is in full force now, it continues to grow, and its impact can be felt in both organic and paid search. This is readily apparent as +1 buttons have spread across the web, similar to what happened with Facebook Like buttons. One of the ways that Google is enabling businesses to benefit from +1’s … Read more