Wednesday was a relatively normal day for me in Google Land. I was auditing client sites, still digging into the March 2026 core update movement, and posting the latest SEO and AI Search news across social media. But then an interesting email arrived. It was from a company I helped last year and the subject … Read more
There are many AI prompt tracking tools on the market now. Some of those tools track prompts that you enter, while others generate prompts based on the topic at hand. Many of those prompts are not from real people… Instead, they are synthetic prompts. And that questions the power of tracking those prompts at all. In … Read more
“Ask Maps” is like having AI Mode in Google Maps. You can now have conversations with Maps to plan trips, research local businesses, and much more. Google just announced out a new and powerful feature in Google Maps called “Ask Maps”. I’ve had access to the feature for the past week and have been heavily … Read more
Ever since ChatGPT launched in November 2022, marketers have tried to understand if being visible in AI Search requires the same type of strategy and tactics as being visible in organic search. In other words, is what you were doing for SEO enough for AI Search or AEO/GEO or are there unique things you need … Read more
It’s always fascinating to see SEO issues that can pop up across large-scale and complex websites. When you are dealing with a large site, technical problems can often scale quickly and yield issues impacting millions, or tens of millions of urls across a site. And some of those technical problems can yield quality problems (if … Read more
AI Search is growing and advancing at a rapid clip. Google, OpenAI, and others are driving forward with new features and functionality at an incredible pace (maybe too fast, but that’s for another post). While helping clients, I’m often asked where this is all headed… And when that question pops up, I bring up my … Read more
I cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a big tremor on 12/20, the power and importance of Navboost, news publisher impact, forums impact, … Read more
I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping … Read more
As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow, I’m seeing more and more recommendations for improving visibility through tactics that seem risky as heck. And not just risky for AI platforms, but for Search as well (Google, Bing, etc.) On that note, I wrote a post a few months ago explaining how … Read more
I started helping a new client recently and was going through some initial checks as I began a large audit. The site has seen large drops in rankings over time based on broad core updates. During some initial conversations, I remembered them saying they removed their disavow file a while ago so I wanted to … Read more
In 2023, I published a case study showing the impact of syndicated content on rankings across Google surfaces (including the 10-blue links, Top Stories, the News tab in Search, Google News, and Google Discover). The results underscored the importance of maintaining control over indexing when syndicating content and how that could impact which version of … Read more
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