Featured Episodes of “SEO From The Front Lines”:
Glenn’s goal with “SEO From The Front Lines” is simple. Provide valuable SEO information via concise podcast episodes based on the latest findings. That includes covering major algorithm updates, new search features, AI in Search, new tools and functionality, and more. Glenn tries to keep each episode under 15 minutes in length, with most of them under ten minutes.
Below, you can find some featured episodes from “SEO From The Front Lines”. The podcast is available across platforms, including YouTube, Spotify, Apple Podcasts and more. Definitely subscribe and follow the podcast wherever you consume podcasts to make sure you don’t miss an episode! Remember, there’s never a dull moment in “Google Land”.
August 2024 Google Core Update Notes Part 2 – HCU(X) Sites, AI Overviews Impact, and Reviews Sites
Episode 11: Part 2 of “Core Update Notes” for the August Google broad core update. Glenn covers the latest with helpful content update sites surging back from the dead, reviews sites also rising from the ashes, Google confirming that AI overview rankings can be impacted by broad core updates, how SERP features could be impacted during core updates, and the connection between the May 3rd and May 10th unconfirmed updates and the August core update.
August 2024 Google Core Update – ‘Core Update Notes’ for August 19, 2024
Episode 10: Part 1 of “Core Update Notes” covers what Glenn is seeing so far with the August 2024 core update as of August 19, 2024. He covers sites heavily impacted by the September Helpful Content Update surging back, if Google is handling site reputation abuse algorithmically, the ranking bug that happened while the core update started rolling out, impact to YMYL sites, and more.
More Episodes, More SEO:
Browse previous episodes covering a wide range of SEO topics. Glenn typically publishes new episodes each week (and sometimes multiple times per week depending on what’s going on in the SEO world.)
Each podcast episode is based on something Glenn has uncovered while helping companies deal with SEO issues. From technical SEO problems to algorithm updates to AI in Search to spam policies, Glenn covers it all via his podcast.
Beyond Reddit and Quora: Many Forums Saw Explosive Growth From Google’s Hidden Gems Update
With Google’s hidden gems update in the fall of 2023, both Reddit and Quora surged like crazy. Although many are focused on the surge of Reddit, with good reason, it’s important to understand that many forums surged in the fall of 2023. So, Glenn ran the visibility numbers for 97 forums he’s tracking across verticals. The percentage change year-over-year was wild. 88% of the forums saw 100% growth or more. And a number saw 1000% growth or more.
Did Bing Roll Out A Major Search Algorithm Update on May 29, 2024?
While checking Bing Webmaster Tools recently, Glenn noticed a huge change across sites starting on May 29, 2024. The more he dug in, the more volatility he saw. It sure looks like Bing pushed some type of large algorithm change that impacted many sites across the web. In addition, when Bing rolled out a big algorithm update in January of 2023, it was based on applying a new AI model to the Bing search algorithm. And that was based on the partnership with OpenAI.
Why An Algorithmic Approach To Fighting Site Reputation Abuse Is The Way Forward
Learn why an algorithmic approach to enforcing Google’s site reputation abuse policy is the way forward. Glenn first covers manual actions that Google applied on May 7, 2024 and how sites handled the content violating the site reputation abuse spam policy. Then he explains why blocking via robots.txt isn’t a valid approach to blocking that content, as well as how noindexing content can also go haywire.
Google Testing A New AI Overviews Link Treatment (which has now rolled out officially.)
Google was testing a change to how it provides links in AI Overviews in the search results. Glenn was in the test last week and captured some video of it in action. The new treatment provides an overlay of search results on top of the AI overview. You can tap a group of favicons to see all of the pages where the AI sourced the answer from. In addition, there were small link icons that would trigger a smaller overlay containing the page(s) where that part of the answer was sourced from. Glenn also covers how Google could include ads in the overlays.
How to bulk export translated results by country from GSC using Analytics Edge in Excel
With Google recently expanding support for translated results in the search results, Glenn explains how to export those translated results by country from Google Search Console via the GSC API and Analytics Edge. Glenn also covers how translated results work, what they look like in the search results, how to opt-out from having your content translated, and more. Glenn also covers a recommendation for *Google* with how exported results work… and how displaying the detected language would be extremely beneficial for site owners.
The Ad Experience Report in Search Console: Why It Fails Site Owners With Aggressive Ads
Confused about aggressive and disruptive ads and how that impacts a site with major algorithm updates? Well, the Ad Experience Report in Google Search Console might add to that confusion. Glenn explains how the Ad Experience Report in Google Search Console fails to provide an accurate view of the advertising situation for site owners, and how that provides a false sense of security. Glenn explains how aggressive ads can impact a site during broad core updates and how the Ad Experience Report could help if Google provided stronger data there.
Scary Indexing Spikes in GSC’s Coverage Reporting and Why It Might Be Totally Fine
Glenn covers scary and confusing surges and drops in indexing in Google Search Console (GSC) and why that might be totally fine for site owners and SEOs. If the surges are due to urls categorized as “Indexed, though blocked by robots.txt”, then that can cause the spike and drop you are seeing. And since Google is on record that it can’t impact the site quality-wise, it can be totally fine.
Tracking AI Overview data in Google Search Console (GSC) – Case Study
Now that AI overviews rolled out in the United States, Glenn dug into Search Console to track the change in clicks, click through rate, and more. Glenn walks through several examples of sites ranking lower on page one in the 10-blue links, but also ranking in AI overviews. Glenn was hoping that he would clearly be able to see differences there when that was the case. Nope, not clear at all.
The Missing Slides – Glenn Gabe’s Missing SMX Advanced Slides From June 2024
Glenn presented at SMX Advanced about the latest Google algorithm updates in 2023 and 2024, but due to a technical glitch, he couldn’t finish the entire presentation. Glenn had to leave several slides out… So, he decided to record the end of the presentation as his first video podcast! You can catch the rest of Glenn’s SMX presentation via the first episode.
