I know what you’re thinking. Can you really remarket more than 70 different ways using segments in Google Analytics? Yes, you can! Actually, when you combine the methods I’ll cover today, there are many more types of Remarketing lists you can build! So the total number is much greater than 70. My post today is … Read more
Last Wednesday, Google rolled out new functionality in the search results, which sure got the attention of SEOs across the industry. Now when searching for information, you will sometimes see an additional link directly in the search results for specific organizations and/or websites. Users can click on that link to view additional information about that … Read more
Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads. Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads. For example, if you were an ecommerce website selling sporting goods, you could provide … Read more
On February 6th, Google AdWords released a major update to its platform called Enhanced Campaigns. Advertisers can upgrade to enhanced campaigns now (as an option), but all campaigns will be upgraded by mid-2013. Enhanced campaigns provide a radically different way to target by device, adjust bids for various targeting options, set up versatile ad extensions, … Read more
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index. Instead of … Read more
If you’re an ecommerce retailer, then you have probably heard of Product Listing Ads in Google AdWords. Product Listing Ads (PLA’s) are powerful ad units that enable you to display image thumbnails in the search results for products you sell on your site. As you can imagine, the visual nature of the ads yield more … Read more
Google AdWords rolled out a new feature last week that will make the lives of some SEM’s easier. The new shared budget option enables marketers to apply one budget to multiple campaigns (versus having to manage budgets for each campaign separately). Shared budgets make it easier to maximize your total ad spend for paid search … Read more
There are a lot of moving parts to developing and managing SEM campaigns. First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc. After the setup phase, you will be neck deep in ongoing campaign … Read more
Have you ever visited a website, researched a product or service, and then left only to see that company’s ads as you browse the web? I bet you have. That’s remarketing in action, and it’s darn powerful when implemented correctly. Sure, there can definitely be a creepy factor, since users are being followed around the … Read more
Keyword research is a critical component to a solid and rounded SEO strategy. When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has … Read more
Google AdWords is a powerful platform for reaching targeted users on the web. Google has done an incredible job with building a robust system for launching targeted ads on both the Search Network and the Display Network. This enables you to reach prospective customers while they are searching on Google.com, or when they are visiting … Read more
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