SEO Services
Google Algorithm Update Recovery Services
From broad core updates to reviews updates to unconfirmed updates that cause a lot of volatility, Glenn Gabe has extensive experience helping companies recover from major Google algorithm updates.
Learn moreA long history of algorithm update work:
Glenn Gabe has been heavily analyzing Google’s major algorithm updates for close to two decades and has helped many companies that have been negatively impacted by those updates. From Google Panda and Penguin of the past to Google’s broad core updates, Glenn has analyzed and helped many sites across categories and countries.
Google’s broad core updates:
Google releases broad core algorithm updates two to four times per year. They are significant updates that can make the earth shake. Google’s core updates are global updates and can end up impacting many sites across the web in a very short period of time (as the update fully rolls). It’s not uncommon for sites to see surges or drops of 60% or greater.
When helping companies that have been negatively impacted by a broad core update, Glenn works over a multi-month period to thoroughly analyze the site through the lens of core updates. Google is on record explaining that it is evaluating many factors for core updates, and that’s exactly what Glenn has seen in the field. If “quality” is the problem, then there’s usually never one smoking gun… there’s typically a battery of them.
For example, content quality, user experience (UX) barriers, technical SEO problems causing quality problems, aggressive, disruptive, or deceptive ads can play a roll, and more. Glenn leaves no stone unturned when analyzing sites that have been impacted by core updates and the resulting remediation plan spans a number of documents during the life of the engagement.
Key information for business owners and site owners:
When you hire Glenn as a consultant to help with core updates, Glenn works as an extension of your team. Here are some notes to take into consideration.
Glenn will be the person:
- Analyzing your site (Glenn is a solo consultant. It’s just him at G-Squared, so you will be working directly with him the entire engagement).
- Communicating with you via email, calls, and web conferences.
- Leading web conferences covering the various deliverables and remediation plan.
- Checking changes in staging and then when they roll out to production.
- Analyzing your performance during the engagement.
Contact Glenn now about his algorithm update recovery services »
Blog posts about Google’s major algorithm updates:
Glenn Gabe is an avid blogger and has written many posts about Google’s core algorithm updates, helpful content updates (HCU), reviews updates, and more. Glenn’s posts cover a number of important topics from analysis to remediation to case studies. Below you will find several of Glenn’s posts covering Google’s major algorithm updates:
- How to compare hourly Google Search Console data to track impact from major algorithm updates via Analytics Edge and the GSC API
- Mark Zuckerberg Talks Classifiers, Confidence, and Algorithmic Collateral Damage (and it relates to Google Algorithm Updates)
- Google December 2024 Spam Update – 5 Case Studies Covering Scaled Content Abuse, Doorway Pages, AI Content, and more
- Documenting Google’s site-level evaluation and impact on search rankings using the ‘Gabeback Machine’
- A Nightmare on Affiliate Street – How Google is picking off sites one by one that are violating its ‘Site reputation abuse’ spam policy
- Beyond Reddit and Quora: How Google’s Hidden Gems Update Yielded Explosive Growth In Search Visibility For Many Forums
- Google March 2024 Core Update Case Study: A tale of four tremors, reversals, and a great example of the counterbalancing of systems
- The March 2024 Google core update and how the transition of Google’s helpful content system to its core ranking system is supposed to work
- 5 ways that Google’s helpful content system could evolve based on the evolution of previous punitive algorithm updates like Panda and Penguin
- Highly Visible and Low Quality – A Most Dangerous SEO Combination
- Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU)
- Google’s Helpful Content Update and the danger of low-quality AI user-generated content
- Google’s Broad Core Updates: Key Points And Frequently Answered Questions For Site Owners and SEOs
- Google’s September 2023 Helpful Content Update: Did Google’s Announcement In April About Page Experience Foreshadow What We’re Seeing With The Current HCU(X)?
- Google’s Broad Core Updates and the Difference Between Relevancy Adjustments, Intent Shifts, and Overall Site Quality Problems
- Google’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems (and more)
Unconfirmed updates often fly under the radar.
Although Google typically confirms broad core updates, they only roll out two to four times per year. Google pushes many other updates during the year and some of those are core ranking changes. They aren’t broad core updates, but they can sure have an impact for certain sites.
These unconfirmed updates can be extremely confusing and scary for sites owners. That’s because rankings and traffic can drop off a cliff without notice and with no confirmation from Google. Site owners are left to figure it out on their own, which can yield even more damage (if they are making the wrong decisions and rolling out the wrong changes). Glenn has seen this happen many times over the years and it can place companies in a very tough situation financially.
To help companies that experience a sudden algorithmic drop, Glenn begins to surface any potential problem that could be causing the drop SEO-wise. That could include technical SEO problems, security issues, severe quality problems, spam issues, and more. Glenn has documented a number of unconfirmed updates on his blog, which include his analysis of those updates. And that includes times when Google reverses course and rolls back an update.
You can also review Glenn’s blog category for algorithm updates, which includes all of his posts over the years covering Google’s updates. But before you do, grab a cup of coffee, or three. Glenn’s posts are extensive and cover each update in great detail.
Contact Glenn now about his algorithm update recovery services »
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