AI Search Services
AI Search Consulting Services
AI Search is here, it’s growing, and it’s important for all companies looking to be found by prospective customers. Whether you call it GEO, AEO, or LLMO, it’s important to build a solid *SEO* foundation in order to rank across AI Search platforms.
Learn moreStrong Rankings in Google and Bing Yield Strong Visibility Across AI Search Platforms:
Ever since ChatGPT launched in November of 2022, Glenn has been heavily analyzing how brands and websites perform across AI Search surfaces and platforms. From ChatGPT to Google’s AI Overviews and AI Mode, to Gemini and Claude, Glenn has helped clients form a strong strategy for being visible across AI Search.
And it’s important for site owners to understand that SEO is the foundation for AI Search. When AI Search platforms ground answers via Retrieval Augmented Generation (RAG), they leverage Search to do that (which is often Google or Bing). So organic search performance can directly impact AI Search performance.
Both Google and Bing have published documentation and articles explaining that good SEO is good GEO. In Google’s guide to optimizing for generative AI features on Google Search, they explain, “The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems.”
And as Google’s Danny Sullivan explained in his presentation where he covered that Good SEO is Good GEO, he said, “What you’ve been doing for SEO is still perfectly fine and still the things you should be doing.”
In addition, Bing’s Krishna Madhaven explained in his article on the topic, “It’s important to understand that traditional SEO fundamentals still matter.” So, the core work site owners perform for SEO is the foundation for good GEO, AEO, LLMO, or whatever else you want to call it.
And for Google, both AI Overviews and AI Mode are rooted in Google’s core quality and ranking systems. Therefore, performing well in Google Search can also yield strong rankings in both AI Overviews and AI Mode. In addition, Gemini is also rooted in Google’s search systems. So doing well in Google Search can yield strong results across all of Google’s AI surfaces and platforms.
Here is Google’s Danny Sullivan presenting the topic at WordCamp:
For Bing’s generative AI answers (its version of AI Overviews) and Copilot (its AI chatbot), both are rooted in Bing’s core search ranking systems. So performing well in Bing organic search can yield strong results in Bing’s version of AI overviews and in Copilot. In addition, Bing is an official partner of OpenAI, so ChatGPT often grounds its answers via Bing’s search index. So performing well in Bing can yield strong results in ChatGPT as well.
Play the long game with AI Search and avoid risky tactics that can cause short-term gain but long-term pain:
Glenn Gabe coined the phrase “Mt. AI” based on seeing a number of sites push the limits to try to gain an advantage in AI Search. For example, using risky and spammy tactics to scale content, gain inauthentic mentions across third-party sites, poison AI answers, and more. And when that happens, there could be a short-term visibility gain across platforms. But, that’s typically short-lived.
When Google’s systems figure it out, the visibility gains can come crashing down. So visibility trending surges, holds for a bit, and then plummets. The trending looks like a mountain, hence “Mt. AI”.
It looks like this:
Unfortunately, that’s a short-term strategy that can end up very badly for companies. After the crash, there will need to be remediation, and then Google and Bing’s system will have to see those positive changes over the long term in order for sites to recover (if they do recover). And while that’s happening, visibility can remain low and websites won’t rank in Search or AI Search as much (or at all). Note, Google covers a number of important topics related to this in their documentation about optimizing for Generative AI features.
Glenn has always helped companies form a long-term strategy for gaining strong visibility across platforms. That includes organic search and now AI Search. Glenn has decades of experience helping companies recover from algorithm updates and manual actions, so he is well-versed in surfacing quality problems and forming a plan of attack for addressing those issues.
Glenn was there when Panda launched, Penguin launched, the Product Reviews update launched, the Helpful Content Update launched, and more. Glenn believes we are in a Pre-Panda or Pre-Penguin situation right now where both Google and Bing are crafting systems to tackle AI spam.
Why?…
Glenn believes there is no way Google and Bing can continue to let site owners spam their way to the top of AI Search platforms by flooding their search indexes with low-quality or spammy content. Both Google and Microsoft are aware of the AI spam situation so it’s probably just a matter of time before specific algorithm updates roll out addressing those issues.
From Glenn’s perspective, the goal is to build a powerful foundation for ranking across Search and AI Search (and done the right way… without risky or spammy tactics that yield short-term gains, but long-term problems).
Contact Glenn today to learn more about his AI Search consulting services >>
Key information for business owners and site owners about Glenn’s AI Search services:
When you hire Glenn as a consultant to help with AI Search, Glenn works as an extension of your team. Here are some notes to take into consideration.
Glenn will be the person:
- Analyzing your site (Glenn is a solo consultant. It’s just him at G-Squared, so you will be working directly with him the entire engagement).
- Communicating with you via email, calls, and web conferences.
- Leading web conferences covering the various deliverables and remediation plan.
- Checking changes in staging and then when they roll out to production.
- Analyzing your performance during the engagement.
Blog posts about AI Search from Glenn Gabe:
Glenn Gabe is an avid blogger and has written a number of posts about AI Search topics, including ChatGPT, AI Overviews, AI Mode, Gemini, and more. Glenn’s posts cover as range of important AI Search topics, including case studies, research, new features, functionality, and more.
Below you will find several of Glenn’s posts covering AI Search:
- When “Mt. AI” crumbles, ChatGPT can follow [Case Study]
- Core Roars Back – Interesting findings and cases from the May 2026 Google Broad Core Update
- Surging in ChatGPT, Dead in Google – The curious case of a YMYL site with no search visibility in Google, but cited like crazy in ChatGPT
- ChatGPT links in Google Search Console: How to Discover Real User Conversations That Cite Your Content
- Straight From the (AI) Source: Is AEO/GEO different than SEO? Google, Microsoft, and others explain how to be visible in AI search [Quotes, videos, articles, and more]
- The Power of Personal Intelligence in Gemini and AI Mode – Another big step towards Jarvis, the impact to SEO and AI Search, and the inherent tracking challenge
- AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?
- AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systems
- AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]
- Gemini with Personalization: Google takes another step towards Jarvis by tapping into your Search history for Chatbot answers. And just wait until AI Mode gets involved.
- Ask Maps in Google Maps – When Local Search Meets Gemini AI
You can read more of Glenn’s posts about AI Search on his blog >>
Glenn Gabe of G-Squared Interactive has over 30 years of experience helping companies gain visibility. AI is just the next phase:
Glenn Gabe has helped companies build strong visibility across verticals and countries. Glenn has assisted companies across North America, Europe, Asia, and South America.
Glenn has over 30 years of experience and has helped some of the world’s largest brands improve their organic search performance. And now with AI Search growing quickly, Glenn is helping his clients understand how AI Search works and how to achieve long-term gains across AI surfaces and platforms. During his career, Glenn has helped clients across a number of industries, including news and media publishers, e-commerce retailers, affiliate marketing, health and medical sites, military, education, entertainment, nonprofits, online auctions, real estate, and more.
Glenn has been a columnist at Search Engine Land, a contributor at Search Engine Roundtable, and is the sole author of the The Internet Marketing Driver, his blog covering the latest topics in SEO and AI Search. Glenn has also presented at many industry conferences, including SMX, NESS, and more. You can follow Glenn on X, LinkedIn, Bluesky, or Facebook to keep up with his latest articles, news, and updates.
Contact Glenn Gabe now to learn more about his AI Search consulting services >>
