google-analytics

Panda Report – How To Find Low Quality Content By Comparing Top Landing Pages From Google Organic

Note, this tutorial works in conjunction with my Search Engine Watch column, which explains how to analyze the top landing pages from Google Organic prior to, and then after, Panda arrives.  With the amount of confusion circling Panda, I wanted to cover a report webmasters can run today that can help guide them down the … Read more

You Might Be Losing Out – How To Make Sure Sitelink Extensions in Bing Ads Are Tracked Properly [Tutorial]

Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads.  Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads.  For example, if you were an ecommerce website selling sporting goods, you could provide … Read more

Trackbacks in Google Analytics – How To Analyze Inbound Links in GA’s Social Reports

In May of 2012, Google Analytics introduced trackbacks in its social reporting.  If you’re not familiar with trackbacks, they enable you to understand when another website links to your content.  So, using Google Analytics, and the new trackbacks reporting, you could start to track inbound links you are building from across the web. Note, if … Read more

How Google Analytics *Really* Handles Referring Traffic Sources [Experiment] – Why Clicks and Visits Might Not Match Up

Let me walk you through a common scenario in web marketing.  You have a website, and some people visit your site by clicking through links on other websites.  In your web analytics reporting, those visits are categorized as referring visits.  In Google Analytics specifically, those visits show up in your “Referrals” report under “Traffic Sources”.  … Read more

How To Find Keywords Triggering Product Listing Ads Using AdWords and Google Analytics [Includes a Custom Report for PLA’s]

If you’re an ecommerce retailer, then you have probably heard of Product Listing Ads in Google AdWords.  Product Listing Ads (PLA’s) are powerful ad units that enable you to display image thumbnails in the search results for products you sell on your site.  As you can imagine, the visual nature of the ads yield more … Read more

Adjusted Bounce Rate in Google Analytics – One Step Closer to Actual Bounce Rate

I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal.  Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content.  If you’re not familiar with Bounce Rate, it’s the percentage of visits … Read more

How To Use Social Reports in Google Analytics To Analyze Specific Blog Posts or Content [Tutorial]

In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks.  It was a great addition and provides some valuable information about how social is affecting your business.  For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more