Dynamic Search Ads (DSA) in Google AdWords – How Your Technical SEO Problems Just Impacted Your SEM Campaigns
In October of 2011, Google began testing Dynamic Search Ads (DSA) in AdWords. It was a bold move and signaled a change in how paid search could operate in the future. Using dynamic search ads, advertisers could greatly expand their reach by enabling AdWords to match queries with content in Google’s organic index. Instead of … Read more