Yesterday, we found out that the latest Google algorithm update was underway (dubbed the Over Optimization Penalty). Google posted about the update on the Webmaster Central Blog. By the way, Google is officially calling the update the Webspam Algorithm Update and not the Over Optimization Update (although I like the sound of the latter). There … Read more
{Updated on April 18, 2016 to cover the latest changes in Google Search Console (GSC).} Any marketer focused on SEO will tell you that it’s sometimes frustrating to wait for Googlebot to recrawl an updated page. The reason is simple. Until Googlebot recrawls the page, the old content will show up in the search results. … Read more
It’s 5AM and I launch Outlook to check my email. There’s one email in particular that catches my eye, based on the subject line “SEO Help”. It’s from a Director of Marketing that’s reached out to me for SEO assistance after reading one of my blog posts. Her organic search traffic just got blown away … Read more
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