If you are running paid search campaigns via AdWords, then you might be familiar with Google’s Ad Preview Tool. If you’re not familiar with the Ad Preview Tool, it provides an easy way for you to conduct searches using a number of criteria to test your paid search ads. You can do this without impacting … Read more
I’m going to introduce a few topics before getting into the heart of this post. As you might know already, Google released a major update to its search experience a few weeks ago, called Google Instant. With Instant, Google now changes the search results as you type your query (on the fly). That includes changing … Read more
I’m proud to announce the release of my new ebook titled Taking Control of Your Online Marketing: Small Business Edition. The online marketing ebook is a 98 page tactical guide for small to medium sized businesses and covers Local Search, SEO, Web Analytics, Website Structure, and The Long Tail of SEO. I wrote the book … Read more
You’ve mapped out an incredible online marketing strategy. Your developers have been frantically working to meet your deadlines, the creative is approved, dates set, and your campaigns are almost ready to launch. Everyone is excited. But, are you missing one critical element that can literally save your campaigns? You just might be… One important thing … Read more
Social networking is booming and millions of people have signed up for Facebook, Twitter, LinkedIn, Foursquare, etc. Using those services, people are continually posting updates, tweeting, liking, checking in, and {enter new buzz term here.} It makes sense. Social networks provide an incredible way to connect with family, friends, colleagues, and others in your industry. … Read more
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