In October of 2010, Google launched Place Search, which was a big change for its local search results. As part of the change, Google began clustering information in the search results for specific listings. The clustered results include information from a number of sources, including CitySearch, Yelp, TripAdvisor, etc. You can see a screenshot below … Read more
In October of 2010, Google launched a major change to its local search listings.. As part of the implementation, there was a potentially big change for paid search advertisers. When Google displayed local listings (based on a query it deemed local in nature), it would show a map in the upper right-hand corner of the … Read more
In November, Google introduced Instant Previews, which enable users to trigger previews of webpages directly from the search results. You can trigger an instant preview by clicking the magnifying glass in the search engine results page (which is located to the far right of each listing). See a screenshot below in case you aren’t familiar … Read more
If you follow my blog, then you already know how powerful I believe SEO Technical Audits are. To me, they provide the most bang for your SEO buck. Since I also work heavily in Paid Search, I end up performing a lot of SEM audits too. Paid Search has exponentially grown in complexity over the … Read more
Last Wednesday, I presented at Trenton Small Business Week on behalf of the Princeton Chamber of Commerce. The topic of my presentation was, “Understanding the True Return on Investment (ROI) of Social Media Marketing”. It’s one of my favorite subjects since it combines two topics that I’m extremely passionate about, Social Media and Analytics. Actually, … Read more
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