How To Use The Contextual Targeting Tool to Estimate CPC and Budget for Google Display Network Campaigns [Video]

When most people think of running AdWords campaigns, they immediately think of ads running on Many don’t realize that you can target audiences outside of with both text ads and display advertising. The ads will run across Google’s Display Network, which includes any website running Google Ads. Note, this also includes Google properties … Read more

For Writing Effective SEM Copy, John Caples Was Right – Specific Beats General

Earlier in my career I read an advertising book that had a big impact on me. The book was Tested Advertising Methods by John Caples, who is one of the most famous copywriters in advertising history. Reading his book completely changed the way I thought about ad copy. I won’t go in depth on every … Read more

How to Set Up Remarketing in Google AdWords Using Custom Combinations [Tutorial]

Last year I wrote a tutorial explaining how to set up remarketing in Google AdWords, which ended up being one of the most popular posts on my blog. I’ve received many emails from marketers who used the tutorial to successfully launch their own campaigns, which can be a confusing process if you are new to … Read more

When We’re All On Page 1 – The Potential Impact of Google’s Infinite Scroll

Last month, there were several sightings of Google testing “infinite scroll” in its main search results. If you’re not familiar with infinite scroll, it would all but eliminate the need to click through to page 2, 3, and beyond of the search engine results pages (SERPs). Instead, you could simply click a button at the … Read more

AdWords+ | The Effect of Google+ on SEM and Social Advertising

I’ve been heavily testing Google+ over the past week, and it’s hard not to be impressed with the new social platform. Google+ is extremely slick, includes outstanding functionality, and I especially like the way that Circles enable you to silo connections to control privacy. I understand that Google+ is new, so it’s not really a … Read more