How To Create Interest Lists in Facebook [Tutorial]

Last week Facebook rolled out interest lists, which is a Twitter-like way to keep up with specific groups of pages, people, or subscriptions. Remember, you can subscribe to someone’s public feed in Facebook without being “friends” with them. It’s definitely an effort to keep people on Facebook longer, versus jumping out to check Twitter, RSS … Read more

Welcome to the Jungle, I Mean Boardroom – Presenting The True Return on Investment (ROI) of Social Media Marketing

Last Wednesday, I presented at Trenton Small Business Week on behalf of the Princeton Chamber of Commerce. The topic of my presentation was, “Understanding the True Return on Investment (ROI) of Social Media Marketing”. It’s one of my favorite subjects since it combines two topics that I’m extremely passionate about, Social Media and Analytics. Actually, … Read more

Google Instant, The Importance of Your Twitter Account, and The Danger of Not Being Found

I’m going to introduce a few topics before getting into the heart of this post. As you might know already, Google released a major update to its search experience a few weeks ago, called Google Instant. With Instant, Google now changes the search results as you type your query (on the fly). That includes changing … Read more

Facebook Censorship, When Social Networks Block the Sharing of Links (or Worse)

Social networking is booming and millions of people have signed up for Facebook, Twitter, LinkedIn, Foursquare, etc. Using those services, people are continually posting updates, tweeting, liking, checking in, and {enter new buzz term here.} It makes sense. Social networks provide an incredible way to connect with family, friends, colleagues, and others in your industry. … Read more