Last week Facebook rolled out interest lists, which is a Twitter-like way to keep up with specific groups of pages, people, or subscriptions. Remember, you can subscribe to someone’s public feed in Facebook without being “friends” with them. It’s definitely an effort to keep people on Facebook longer, versus jumping out to check Twitter, RSS … Read more
Last Wednesday, I presented at Trenton Small Business Week on behalf of the Princeton Chamber of Commerce. The topic of my presentation was, “Understanding the True Return on Investment (ROI) of Social Media Marketing”. It’s one of my favorite subjects since it combines two topics that I’m extremely passionate about, Social Media and Analytics. Actually, … Read more
I’m going to introduce a few topics before getting into the heart of this post. As you might know already, Google released a major update to its search experience a few weeks ago, called Google Instant. With Instant, Google now changes the search results as you type your query (on the fly). That includes changing … Read more
Social networking is booming and millions of people have signed up for Facebook, Twitter, LinkedIn, Foursquare, etc. Using those services, people are continually posting updates, tweeting, liking, checking in, and {enter new buzz term here.} It makes sense. Social networks provide an incredible way to connect with family, friends, colleagues, and others in your industry. … Read more
When other users receive a notification that you followed them on Twitter, there’s a good chance that they will click through that email to check out your profile. When they hit your profile on Twitter, you have about 10-15 seconds to impress them enough that they will follow you back. Given that you only have … Read more
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