Internet Marketing Driver

  • GSQi Home
  • About Glenn Gabe
  • SEO Services
    • Algorithm Update Recovery
    • Technical SEO Audits
    • Website Redesigns and Site Migrations
    • SEO Training
  • Blog
    • Web Stories
  • Contact GSQi

Web Server Monitoring – Give Your Online Marketing Campaigns a Fighting Chance With a Digital Scout

August 6, 2010 By Glenn Gabe

Share
Tweet
Share
Email

Web Server MonitoringYou’ve mapped out an incredible online marketing strategy. Your developers have been frantically working to meet your deadlines, the creative is approved, dates set, and your campaigns are almost ready to launch. Everyone is excited. But, are you missing one critical element that can literally save your campaigns? You just might be… One important thing I learned early in my career is that your online marketing campaigns are only as good as the servers they are run on. For example, imagine driving thousands of people per day to a site that is down 25% of the time. Imagine an e-commerce site that bombs during checkout 10% of the time. Or worse, imagine you receive so much attention and traffic that your site is down for days at a time (wasting significant amounts of budget and an opportunity to land new customers). This is the reality of online marketing, and unfortunately, many marketers learn the hard way how important hosting is to their success.

Enter Server Monitoring, Your Online Marketing Scout
I remember launching a large-scale campaign for a client after starting my own business. There was a critical decision I needed to make as we set up their hosting. I could go with dedicated hosting or go with a webfarm (where multiple servers work together to balance the load). The webfarm was more expensive and we didn’t know the exact amount of traffic the campaign would generate, so it was a hard decision. I decided to go with webfarm hosting, and I was lucky I did. The campaign drove over 950K visits to the site in just a few days (based on the viral nature of the video content). The webfarm didn’t even hiccup. We experienced no downtime, even though the site was getting hammered from all directions. How did I know that we didn’t experience downtime? I set up server monitoring so I would know immediately if one of the servers went down. It was relatively easy for my hosting provider to set up, cost me very little, and enabled me to know exactly how the webfarm was performing.

Ping It Baby
When server monitoring is set up, the web server in question is pinged at a certain frequency (like every second or minute) to ensure the server responds. If it doesn’t, an email gets immediately triggered to you and a ticket will be set up with technical support. Yes, this is brilliant and can save your campaign from technical failure. In addition to pinging your web server, you can also set up monitoring for your mail server. If you heavily rely on email for your business (which most business owners do), then this can also be an invaluable service. Similar to web server monitoring, the mail server can be pinged every x seconds or minutes to ensure uptime. If it’s down, an email will be triggered and a support ticket opened. Again, this is a smart thing to do for online marketers.

Understand Your Hosting Package and Provider
So, you’re sold on the idea of server monitoring, but don’t know where to start. No problem. First, you need to understand the hosting package you have set up and the various services that your hosting provider offers. For example, do you have a shared hosting package, dedicated package, virtual private server, etc? Is monitoring offered for certain packages and not others? Then you need to find out how much monitoring costs and what you need to do in order to have your provider set it up. I recommend giving technical support a call and speaking with them about the possibilities. Also keep in mind that monitoring will require that your hosting provider is fine with complete transparency. This could separate the great hosting providers from the good ones. You will know every time the server goes down and for how long. This could be somewhat uncomfortable for certain hosting providers, especially if they aren’t confident in their service.

The Cost of Server Monitoring
You might find that some hosting providers will set up monitoring for free and others that will charge a small monthly fee. For example, it might cost you $5-$10 per month per server (and per monitor). If you had a monitor set up for your web server and one for your email server, then it might cost you $10-$20 per month for monitoring. Needless to say, that’s a small price to pay for being confident in your hosting setup (especially if you or your clients are launching several online marketing campaigns). Imagine you were spending tens of thousands of dollars (or more) on the campaign. What’s $5 or $10 per month??

Points to Consider and Key Takeaways:

  • I recommend having monitoring set up for both your web server and mail server. Then you can be confident that your site is up and running and that you can receive email.
  • When setting up the email address for the monitor (the address that will be emailed if your server goes down), don’t use an email address at your domain. Use a gmail address or another web-based email account. If your mail server is run on the same machine that runs your web server, then you won’t get the email notification when your servers goes down… :) Find out from your hosting provider if your mail server and web server are on separate machines.
  • Make sure the monitor emails you when the sever goes down and when it’s back up. Then you can identify the true downtime that the site experienced.
  • Have your hosting provider test the monitor once it’s set up. Then you can make sure you are in fact emailed and that a support ticket is opened. Like everything else in technology, testing can save you from an embarrassing situation.

Monitoring Is Smart, Set It Up
As you can see, I believe server monitoring is extremely important for online marketers. Don’t let web server downtime ruin your online marketing campaigns. There’s nothing worse than doing your job well as an online marketer and then having a server fail. If that happens, your campaign fails along with the server. If visitors cannot get to the site in question, then you’re dead in the water. Think of your monitor as an online marketing scout that will watch over your servers. A scout that never sleeps, checks your servers continually, takes no sides, and can save your campaigns. Set monitoring up now.

GG

Share
Tweet
Share
Email

Filed Under: ecommerce, SEM, SEO, social-media, viral-marketing, web-hosting

Comments

  1. Den says

    October 25, 2010 at 12:00 pm

    Thanks for the article, Glenn. It has nice motivational effect :) The most useful feature of website monitoring services is a phone notification. No need to check reports daily. I ‘d recommend to try http://dotcom-monitor.com and http://monitrus.net. Both of them are paid but have free trial.

  2. Glenn Gabe says

    October 25, 2010 at 1:39 pm

    Great point Den. Adding phone notification would be a smart move. I’ll check out the links you provided.

    GG

Connect with Glenn Gabe today!

RSS Latest Blog Posts

  • Analysis of Google’s March 2022 Product Reviews Update (PRU) – Findings and observations from the affiliate front lines
  • How NewsGuard’s nutritional labels can help publishers avoid manual actions for medical content violations (Google News and Discover)
  • What Discover’s “More Recommendations”, Journeys in Chrome, and MUM mean for the future of Google Search
  • How to extend a multi-site indexing monitoring system to compare Google-selected and user-selected canonical urls (via the URL Inspection API and Analytics Edge)
  • Favi-gone: 5 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies]
  • Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems
  • Google’s December 2021 Product Reviews Update – Analysis and Findings Based On An Extended And Volatile Holiday Rollout
  • The Link Authority Gap – How To Compare The Most Authoritative Links Between Websites Using Majestic Solo Links, Semrush Backlink Gap, and ahrefs Link Intersect
  • How to identify ranking gaps in Google’s People Also Ask (PAA) SERP feature using Semrush
  • What happens to crawling and Google search rankings when 67% of a site’s indexed urls are pagination? [SEO Case Study]

Web Stories

  • Google's December 2021 Product Reviews Update - Key Findings
  • Google's April 2021 Product Reviews Update - Key Points For Site Owners and Affiliate Marketers
  • Google's New Page Experience Signal
  • Google's Disqus Indexing Bug
  • Learn more about Web Stories developed by Glenn Gabe

Archives

  • July 2012
  • March 2012
  • February 2012
  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • January 2011
  • December 2010
  • November 2010
  • October 2010
  • September 2010
  • August 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • June 2009
  • May 2009
  • April 2009
  • February 2009
  • January 2009
  • December 2008
  • November 2008
  • September 2008
  • August 2008
  • July 2008
  • June 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • December 2007
  • November 2007
  • October 2007
  • September 2007
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • November 2006
  • October 2006
  • GSQi Home
  • About Glenn Gabe
  • SEO Services
  • Blog
  • Contact GSQi
Copyright © 2022 G-Squared Interactive LLC. All Rights Reserved. | Privacy Policy

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in settings.

Internet Marketing Driver
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.

3rd Party Cookies

This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages.

Keeping this cookie enabled helps us to improve our website.

This site also uses pixels from Facebook, Twitter, and LinkedIn so we publish content that reaches you on those social networks.

Please enable Strictly Necessary Cookies first so that we can save your preferences!