The Internet Marketing Driver - Covering the latest in online marketing strategy.

Rel Canonical Is Just A Hint – A Reminder That Google Can Make Its Own Decision (And That Decision Can Cascade To ChatGPT And Other AI Platforms) – Case Studies

February 17, 2026February 16, 2026 Glenn Gabe

It’s always fascinating to see SEO issues that can pop up across large-scale and complex websites. When you are dealing with a large site, technical problems can often scale quickly and yield issues impacting millions, or tens of millions of urls across a site. And some of those technical problems can yield quality problems (if … Read more

The Power of Personal Intelligence in Gemini and AI Mode – Another big step towards Jarvis, the impact to SEO and AI Search, and the inherent tracking challenge

January 29, 2026January 28, 2026 Glenn Gabe

AI Search is growing and advancing at a rapid clip. Google, OpenAI, and others are driving forward with new features and functionality at an incredible pace (maybe too fast, but that’s for another post). While helping clients, I’m often asked where this is all headed… And when that question pops up, I bring up my … Read more

‘The Core Before Christmas’ – Google’s December 2025 Broad Core Update – Analysis and Findings From The 18 Day Rollout

January 7, 2026January 5, 2026 Glenn Gabe

I cover the December 2025 broad core update, which was a huge Google algorithm update that rolled out right in the middle of the holiday season. My post covers heavy YMYL impact, AI Overviews and AI Mode visibility changes, a big tremor on 12/20, the power and importance of Navboost, news publisher impact, forums impact, … Read more

AI Search, hreflang, and translated content. How do ChatGPT, Perplexity, Gemini, Copilot, and Claude handle multilingual queries?

December 1, 2025 Glenn Gabe

I’ve worked on many international SEO projects over the years, including structuring that content in various ways. For example, sites providing content in different languages on the same domain, content in different languages across separate domains, content in the same language targeting different countries, and more. And now that AI Search is growing, I’m helping … Read more

Block Ai tools, crawlers, and bots via Cloudflare

Stop the AI Tool and scraper madness – Set up Cloudflare today and watch expensive automated traffic disappear [Case Study]

October 30, 2025 Glenn Gabe

I cover the absolutely insane, frustrating, and expensive AI tool, bot and scraping situation and what site owners can do right now to mitigate the problem. You’ve likely heard about the crazy amount of crawling going on by AI scrapers, AI search tools, bots, and others now that AI Search has arrived. But have you … Read more

AI Search and the need for strong core ranking systems.

AI Search and the growing importance of developing strong core visibility systems, site-level quality scoring, and anti-spam systems

October 16, 2025October 15, 2025 Glenn Gabe

As AI Search platforms like ChatGPT, Perplexity, and Claude continue to grow, I’m seeing more and more recommendations for improving visibility through tactics that seem risky as heck. And not just risky for AI platforms, but for Search as well (Google, Bing, etc.) On that note, I wrote a post a few months ago explaining how … Read more

Hidden Disavow Files in Google Search Console

Hidden Disavow Files in GSC – Yet another reason Google just needs to remove the Disavow Tool already

October 6, 2025 Glenn Gabe

I started helping a new client recently and was going through some initial checks as I began a large audit. The site has seen large drops in rankings over time based on broad core updates. During some initial conversations, I remembered them saying they removed their disavow file a while ago so I wanted to … Read more

AI Search and Syndicated Content – How syndicating content can impact visibility across ChatGPT, Perplexity, Claude, and Gemini

September 22, 2025September 16, 2025 Glenn Gabe

In 2023, I published a case study showing the impact of syndicated content on rankings across Google surfaces (including the 10-blue links, Top Stories, the News tab in Search, Google News, and Google Discover). The results underscored the importance of maintaining control over indexing when syndicating content and how that could impact which version of … Read more

Wirecutter dropped heavily in search visibility over the past four months – Was it a reviews update, Google’s ‘Starkly different’ algorithm, or was vertical expertise rewarded?

October 18, 2025August 18, 2025 Glenn Gabe

Update 4: October 18, 2025Well, it sure seems that the robots.txt change that Wirecutter implemented on September 6, 2025 is working. Search visibility has been steadily increasing since then and is almost back to where they were in July 2025. I’ll keep an eye on this and see how things progress over time. But for … Read more

AI Search and JavaScript Rendering – How client-side rendering causes visibility and ranking problems in ChatGPT, Perplexity, Claude, and others [Case Study]

August 11, 2025 Glenn Gabe

In December of 2024, Vercel published an article explaining how most AI platforms were not rendering JavaScript. Based on their tests, they found that ChatGPT, Perplexity, Anthropic, and others were not rendering client-side JavaScript, meaning that content could not be seen by those platforms. And that can obviously cause big problems for sites heavily relying … Read more

The June 2025 Google Core Algorithm Update – Analysis and Findings including HCU(X) surges, AI Overview impact, YMYL volatility, and more

August 1, 2025July 21, 2025 Glenn Gabe

We were due for a broad core update, and a broad core update we received. The June 2025 Google core update was a red-hot update that rolled out on June 30th right before the July 4th holiday weekend. The update took 16 days to fully roll out, which was shorter than Google said it could … Read more