With the rise and surge of AI Overviews, and soon AI Mode, site owners are dealing with an unprecedented situation from a search traffic standpoint. Impressions in search might be stable, or even increasing, yet clicks might be dropping. And that’s often due to AI Overviews ranking in the SERPs for important queries that typically … Read more
In this tutorial, I’ll show you how to use AI Overview data from Semrush, ahrefs, and Sistrix and combine that with GSC data exported via the Search Console API. The resulting spreadsheet could uncover the true impact to clicks and click-through rate based on AIOs ranking in the SERPs for your queries. At I/O last … Read more
Update: June 11, 2025Google finally sent me a statement after I asked if they sanctioned the Reddit AI translation situation. I also asked if it was ok now to use AI translations since Reddit was heavily doing that across countries. They have published tens of millions of urls with AI-translated content. Like I originally covered … Read more
When a major algorithm update rolls out, it’s often helpful to view hourly data in Google Analytics to see the impact in near-real time. If a site is impacted heavily (surging or dropping), you can typically see when the update actually lands and the stark difference in traffic when that happens. One of my most … Read more
While performing a link authority gap analysis recently for several companies, I noticed a common (and disturbing) theme. The sites had earned powerful links from major news and media publishers, yet the links were nofollowed. Or worse, those sites were mentioned based on their hard work and research, yet they weren’t linked to at all. … Read more
But should rankings in Google be surging for that AI translated content? In my post I explain the Reddit surge across countries, the translated content that’s ranking well, what Google’s stance has been about machine translating content, and more. Update: June 12, 2025Google finally sent me a statement about Reddit’s AI translation situation after I … Read more
Google just released Gemini with personalization two weeks ago, which enables its AI chatbot to tap into your Search history to help answer questions. Back in February of 2023 I wrote a post about Google’s “Code Red” based on OpenAI launching ChatGPT. In that post I mentioned that AI chatbot advancements had us quickly headed … Read more
Update: June 17, 2025 – AI Mode is now being tracked in Search Console.It’s official, AI Mode is now being tracked in Google Search Console (GSC). Google updated its documentation on June 16, 2025 and explained that AI Mode will be tracked in GSC, how the tracking will work, etc. First, Google explained that AI … Read more
I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic since click-through rate from AI overviews is inherently going to be lower, and sometimes a lot lower. I haven’t seen this … Read more
Four methods and only two are correct. In this article, I’ll cover the various ways I have seen site owners try to block content that’s violating Google’s site reputation abuse spam policy (including actual examples of how those methods worked, or didn’t). Update: March 12, 2025Google just updated its documentation for manual actions clearly explaining … Read more
Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more
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