How To Create Interest Lists in Facebook [Tutorial]

Last week Facebook rolled out interest lists, which is a Twitter-like way to keep up with specific groups of pages, people, or subscriptions. Remember, you can subscribe to someone’s public feed in Facebook without being “friends” with them. It’s definitely an effort to keep people on Facebook longer, versus jumping out to check Twitter, RSS … Read more

Targeting Competitor Fans via Facebook Advertising: Legitimate Practice or Risky Business?

I’ve been launching more and more Facebook advertising for clients over the past few years. Although many marketers will be quick to say that Facebook Ads don’t produce the ROI that Search Marketing campaigns do, I don’t necessarily think that’s a fair comparison. Actually, I believe they can work together, and both can be powerful … Read more

How to Remove Mobile Contacts and Phone Numbers from Facebook [Android Instructions]

**Update, January 2012** I have updated this post based on recent changes to Facebook. Due to the introduction of Timeline, the process for removing your mobile contacts has changed. And yes, it’s harder to find now (which isn’t shocking since we’re talking about Facebook. :) Follow the updated instructions below to remove your mobile contacts … Read more

Welcome to the Jungle, I Mean Boardroom – Presenting The True Return on Investment (ROI) of Social Media Marketing

Last Wednesday, I presented at Trenton Small Business Week on behalf of the Princeton Chamber of Commerce. The topic of my presentation was, “Understanding the True Return on Investment (ROI) of Social Media Marketing”. It’s one of my favorite subjects since it combines two topics that I’m extremely passionate about, Social Media and Analytics. Actually, … Read more

Facebook Censorship, When Social Networks Block the Sharing of Links (or Worse)

Social networking is booming and millions of people have signed up for Facebook, Twitter, LinkedIn, Foursquare, etc. Using those services, people are continually posting updates, tweeting, liking, checking in, and {enter new buzz term here.} It makes sense. Social networks provide an incredible way to connect with family, friends, colleagues, and others in your industry. … Read more