Last week Facebook rolled out interest lists, which is a Twitter-like way to keep up with specific groups of pages, people, or subscriptions. Remember, you can subscribe to someone’s public feed in Facebook without being “friends” with them. It’s definitely an effort to keep people on Facebook longer, versus jumping out to check Twitter, RSS … Read more
Last year, Google rolled out authorship markup which displays author information (including a thumbnail image) right in the search engine results pages (SERPs). It can be extremely powerful and can absolutely make your content stand out. For example, here’s what a search result looks like for my post about bounce rate and exit rate. With … Read more
There’s a good chance you’ve heard of Pinterest lately. It has been all over the news, as it’s growing like mad, and driving a lot of traffic to ecommerce retailers. If you’re not familiar with Pinterest, it’s a new social network/application that enables users to pin photos to virtual pinboards, organized by topic. Once pinned, … Read more
Change occurs at a frantic pace in digital marketing, and I love that about the industry. It definitely keeps you on your toes. There are times that small changes occur, and you can barely notice the changes. And then there are times that major shifts occur. Shifts that drastically change how companies need to think … Read more
I’ve been launching more and more Facebook advertising for clients over the past few years. Although many marketers will be quick to say that Facebook Ads don’t produce the ROI that Search Marketing campaigns do, I don’t necessarily think that’s a fair comparison. Actually, I believe they can work together, and both can be powerful … Read more
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