When most people think of running AdWords campaigns, they immediately think of ads running on Google.com. Many don’t realize that you can target audiences outside of Google.com with both text ads and display advertising. The ads will run across Google’s Display Network, which includes any website running Google Ads. Note, this also includes Google properties … Read more
I’ve been launching more and more Facebook advertising for clients over the past few years. Although many marketers will be quick to say that Facebook Ads don’t produce the ROI that Search Marketing campaigns do, I don’t necessarily think that’s a fair comparison. Actually, I believe they can work together, and both can be powerful … Read more
Earlier in my career I read an advertising book that had a big impact on me. The book was Tested Advertising Methods by John Caples, who is one of the most famous copywriters in advertising history. Reading his book completely changed the way I thought about ad copy. I won’t go in depth on every … Read more
Last year I wrote a tutorial explaining how to set up remarketing in Google AdWords, which ended up being one of the most popular posts on my blog. I’ve received many emails from marketers who used the tutorial to successfully launch their own campaigns, which can be a confusing process if you are new to … Read more
Last month, there were several sightings of Google testing “infinite scroll” in its main search results. If you’re not familiar with infinite scroll, it would all but eliminate the need to click through to page 2, 3, and beyond of the search engine results pages (SERPs). Instead, you could simply click a button at the … Read more
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