Last month, Google Analytics released a new version of AdWords reporting to all accounts. This was much-needed and Google did a great job with adding the new reporting functionality. There are some great additions to the reporting that can really save you a lot of time, while also helping you enhance your current AdWords campaigns. … Read more
When other users receive a notification that you followed them on Twitter, there’s a good chance that they will click through that email to check out your profile. When they hit your profile on Twitter, you have about 10-15 seconds to impress them enough that they will follow you back. Given that you only have … Read more
Over the past few years, conversion optimization has become an incredibly important service that I provide for my clients. Sometimes in order to improve conversion, there are times that I need to analyze a multi-step process that occurs on one page. A good example of this would be an elaborate form that visitors need to … Read more
Over the past 15 years, I’ve had the opportunity to work on some incredible projects with some extremely talented people. Whenever I was about to launch a new initiative, I found it was helpful to look at the various challenges and obstacles to success (in order to minimize them as much as possible). When dealing … Read more
This week I decided to write about Remarketing in AdWords, which seems to be a confusing topic for some marketers. Over the past month or so, I’ve received a lot of questions about both the concept and execution of Remarketing. Let’s start with a quick introduction. Remarketing is a new feature in AdWords that enables … Read more
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