Update: March 2019: Google has released a new type of property in Google Search Console called a domain property. A domain property will include all variations for the domain, including by protocol and subdomain. It’s a great move forward by Google and I highly recommend you set them up as soon as possible. In order … Read more
Boosting Facebook posts to custom audiences is a great way to reach a targeted audience (and at a relatively low cost). Many people running Facebook pages don’t realize this, but you don’t have to boost a post simply to your fanbase. Instead, you can boost a post to any custom audience you have set up … Read more
There are times companies reach out to me in a panic after going through a botched website redesign or CMS migration. I’ve unfortunately seen the situation many times. Basically, the redesign or migration goes live, all the urls change, and the 301 redirection plan bombs. Either the company didn’t implement a redirection plan at all, or … Read more
Although many people associate algorithms with Google, Facebook also has many algorithms running on a regular basis. And I can’t think of one more important than its News Feed algorithm. That’s what determines the posts and updates you see when you log into your account. With most people having hundreds of “friends”, while also liking … Read more
You’ve heard it before a thousand times. “Produce killer content to win at SEO.” And I definitely agree with that statement. Because if you do, then you can get in front of more eyeballs, gain a following, naturally build powerful inbound links, and there’s a good chance that Google will reward you with strong rankings … Read more
They say March comes in like a lion and goes out like a lamb. Well for SEOs, it’s slightly different this year. March came in like lion and went out like a bigger lion. There were three distinct dates where I saw significant movement from an algorithm update standpoint (starting on 3/3, then more on … Read more
I help a lot of companies with website redesigns or CMS migrations (from an SEO standpoint). As part of that process, it’s extremely important to download all of a website’s top landing pages so you can check them in staging and when the redesign or migration goes live. By doing so, you can test the pages … Read more
For news publishers, being included in Google News is a big deal. You can drive a lot of traffic by being listed in Google News, which means you can drive a lot of incremental ad revenue. So, it’s tough when certain urls are not accepted in Google News and publishers lose out on traffic, revenue, … Read more
The mad dash is on to clean up link profiles. Penguin 4.0 is quickly approaching and many companies are heavily analyzing their link profiles in order to flag and handle unnatural links. Penguin 4.0 is supposed to be the real-time Penguin, which is great news for SEOs and webmasters that have dealt with Penguin issues … Read more
Featured Snippets are fascinating to me. The reason is simple. Any time Google surfaces a specific url, treats it differently in the SERPs, and provides a significant amount real estate for that url, I tend to pay attention. And based on the SERP treatment I just explained, I’ve found that featured snippets can drive massive … Read more
It can be extremely frustrating when experiencing a slow decline in rankings and organic search traffic. Could it be an algorithm update, technical SEO problems, or something else? The fact of the matter is that it could be a number of serious problems causing the drop. And unless you can isolate the problem, it’s hard … Read more
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