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How To Use Facebook Pixel Reporting To Identify Who Is Secretly Using Fetch And Render In GSC On Your Site

I can see you, and now you can see me. :) A few months ago, Dan Sharp from Screaming Frog wrote a killer post about how to use fetch and render in Google Search Console (GSC) on almost any site. Fetch and render in GSC enables you see how Googlebot is rendering any page on … Read more

How To Save Social Shares In WordPress When Changing Domain Names, Moving To HTTPS, or Switching Permalinks (Using Social Warfare)

It’s no secret that changing urls can be dangerous SEO-wise. In the past, I’ve written heavily about the dangers of website redesigns, migrating to a new CMS, and changing domain names. Basically, whenever you mass change urls on your site, you can run into serious SEO problems. And that includes migrating to https (which many … Read more

How To Hack Boosted Posts Via Facebook Ads Manager To Target Multiple Custom Audiences At One Time

Boosting Facebook posts to custom audiences is a great way to reach a targeted audience (and at a relatively low cost). Many people running Facebook pages don’t realize this, but you don’t have to boost a post simply to your fanbase. Instead, you can boost a post to any custom audience you have set up … Read more

How Does The Facebook News Feed Work? – Notes From Adam Mosseri’s 2016 F8 Presentation (Head of Product for News Feed)

Although many people associate algorithms with Google, Facebook also has many algorithms running on a regular basis. And I can’t think of one more important than its News Feed algorithm. That’s what determines the posts and updates you see when you log into your account. With most people having hundreds of “friends”, while also liking … Read more

Facebook Ads for eCommerce – How To Combine Custom Audiences, Lookalikes, and Unpublished Posts to Target Customers and Similar Users

I used to be extremely critical of Facebook Ads in the past.  But that’s before Facebook released a boatload of functionality for enhancing your campaigns.  Sure, marketplace ads, or ads running the right sidebar, have seen declining engagement over the years, but that’s just a fraction of what you can do now with Facebook Ads.  … Read more

Facebook Graph Search Update: Facebook Now Passing Keywords to Destination Websites, Can Track in Google Analytics

Facebook Graph Search launched in January, and I was fortunate to have early access.  Upon gaining access, I began heavily testing Facebook’s new social search capabilities.  That research led to my first post covering my initial thoughts about Graph Search, including its impact on local search, privacy, reputation management, etc.  You should check out that … Read more

How to Combine Custom Audiences in Facebook Ads to Enhance Your Targeting [Tutorial]

Facebook recently released a powerful new option for advertisers called Custom Audiences.  Using custom audiences, advertisers can leverage their current in-house list of customers for targeting ads.  By uploading a list of emails, phone numbers, or UID’s, you can create a custom audience that can be used for targeting Facebook campaigns. In my opinion, this … Read more

Facebook Graph Search – My Initial Thoughts on Speed, Privacy, Reputation Management, Not Provided, and more

Last week, Facebook unveiled Facebook Graph Search, which is an important step forward for the social network.  Many in digital marketing, including myself, wondered why Facebook had never added a serious search feature to its platform.  It made no sense…  Until now, Facebook’s search functionality has been horrible.  I often joked that you couldn’t find yourself via Facebook … Read more