I can see you, and now you can see me. :) A few months ago, Dan Sharp from Screaming Frog wrote a killer post about how to use fetch and render in Google Search Console (GSC) on almost any site. Fetch and render in GSC enables you see how Googlebot is rendering any page on … Read more
Boosting Facebook posts to custom audiences is a great way to reach a targeted audience (and at a relatively low cost). Many people running Facebook pages don’t realize this, but you don’t have to boost a post simply to your fanbase. Instead, you can boost a post to any custom audience you have set up … Read more
I used to be extremely critical of Facebook Ads in the past. But that’s before Facebook released a boatload of functionality for enhancing your campaigns. Sure, marketplace ads, or ads running the right sidebar, have seen declining engagement over the years, but that’s just a fraction of what you can do now with Facebook Ads. … Read more
There was a big announcement on Wednesday in the advertising world. Twitter finally launched a keyword targeting solution for Twitter Ads. Yes, that means AdWords-like targeting for Twitter. Many in the industry (including myself) have thought for a long time that Twitter should launch something like this… and it’s finally here. As soon as I … Read more
Facebook recently released a powerful new option for advertisers called Custom Audiences. Using custom audiences, advertisers can leverage their current in-house list of customers for targeting ads. By uploading a list of emails, phone numbers, or UID’s, you can create a custom audience that can be used for targeting Facebook campaigns. In my opinion, this … Read more
Google+ has now been around for close to a year, it has grown significantly since it launched, and Google is integrating its new social network across products. Based on what I just listed, many business owners are wondering how Google+ has benefited their companies. Unfortunately, I think many of them wouldn’t know how to answer … Read more
Google+ is in full force now, it continues to grow, and its impact can be felt in both organic and paid search. This is readily apparent as +1 buttons have spread across the web, similar to what happened with Facebook Like buttons. One of the ways that Google is enabling businesses to benefit from +1’s … Read more
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