Update: April 2022 I just published a post explaining how sites can use NewsGuard’s nutritional labels to avoid manual actions for violating Google’s medical policy (for News and Discover). This is based on helping sites that received manual actions in January of 2022. —– Based partly on the August 1 Google algorithm update, there’s been … Read more
{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies covering drops and surges based on the update.} —– On August 1, 2018 Google rolled out one of the biggest algorithm updates I’ve ever seen. It was huge and many sites saw … Read more
{Update 8/13/18: I started noticing a number of ecommerce retailers being released from video carousels when their category or product pages didn’t contain any video (or if the video just supported the main content on the page). The first signs of the change were on Sunday, 8/12/18 and I’m seeing the changes roll out more … Read more
Users hate popups. But they really hate mobile popups. They are annoying, inhibit the user experience, and can cause serious user frustration. But mobile popups can also cause problems from an SEO standpoint. First, Google has a mobile popup algorithm that can demote pages using an interstitial or popup when users visit from the search … Read more
Google’s new index coverage reporting is killer. For a long time, the SEO community wanted something more powerful than the simple index status report in the old GSC. You know, something we could really sink our SEO teeth into. And we finally received that in the form of the new index coverage reporting in the … Read more
In part one of this series, I covered an overview of the March 7 and April 16 updates, what I think could be going on with relevance and quality, what Google has explained about the update, and more. Now in part two, I’m going to provide examples of specific drops and surges I analyzed based … Read more
Update: This is part one of two in my series about the March 7 and April 16, 2018 Google algorithm updates. I published part two and that post can be found here. On March 7, 2018 Google rolled out one of the biggest algorithm updates I’ve seen in a long time, which I called The … Read more
In my last post, I explained a fascinating hreflang situation where Google could surface urls that were canonicalized (and not indexed) in the SERPs by country. For example, if you had multiple urls in the same language targeting different countries, and those urls were all canonicalized to one url (let’s say the /us/ version), then … Read more
If you’re using hreflang with pages written in the same language, but targeting different countries, you might be surprised to learn how Google can handle the situation (especially when multiple pages are being canonicalized to one). John Mueller confirmed this behavior in a recent webmaster hangout video, which is provided below. Read my post to … Read more
I promised I wouldn’t but I just gave it a name. :) Actually, it’s based on a tweet from Marie Haynes saying, “It’s March Madness!” after I posted screenshots of the wild tremor starting on 3/14/18. More about that tremor soon. As many of you know, Google pushed a really big update starting the week … Read more
Update: February 27, 2018 Until today, you could only see ad filtering in action using Chrome Canary (a version of Chrome that provides the newest features being tested). But I just spotted ads being filtered in the stable version of Chrome for desktop and mobile. Google has said that ad filtering will roll out gradually … Read more
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