Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There are many features beyond ten blue links now, which was covered by John Mueller … Read more
In the movie Flatliners, a group of medical students experiment with dying for a short period of time to see what’s beyond, only to be revived quickly after. I couldn’t help but think of this movie while recently helping a company that was in a dire situation. The following case study represents the SEO version … Read more
In 2018, we saw three broad core ranking updates that caused massive volatility in the search results globally. Those updates rolled out in March of 2018, August of 2018 (Medic Update), and then late September of 2018. All three were huge updates, which sent some sites dropping off a cliff and others surging through the … Read more
Information is powerful. And for SEOs, it can help inform, guide, and drive change. That’s why we’re always looking for more data from Google to better understand where traffic is coming from, what people are searching for, which elements in the search results are driving those clicks, and more. And that’s also why tools such … Read more
Ah, the holidays. Who doesn’t love a festive atmosphere, ugly Christmas sweaters, eggnog, singing Christmas carols, and major performance problems that can take down your site? Wait, what was that last part??The holidays are always interesting for me SEO-wise. Every few years, I receive an SOS from a site owner right around Christmas Day based … Read more
A few years ago, I wrote a post about how to surface your featured snippets via SEMrush’s powerful SERP features widget. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. Remember, … Read more
So, how large is your site? No, how large is it really?? When speaking with companies about SEO, it’s not long before I ask that important question. And I often get some confused responses based on the “really” tag at the end. That’s because many site owners go by how many pages are indexed. i.e. … Read more
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience issues, and more. From a content quality perspective, the site had an interesting situation. Some … Read more
I recently started helping a new client that has seen a continued drop in search visibility over time. After getting up to speed on the site, its history, business model, etc., I started a thorough crawl analysis and audit of the site. The crawl analysis involves performing an enterprise crawl and then subsequent surgical crawls … Read more
I was asked on September 26 whether or not I had seen another significant update after the August 1, 2018 update. That was a massive update and many sites were impacted across the web. Well, I said we were due, but didn’t realize how close we actually were. Just one day later on September 27, … Read more
{Update: Google’s John Mueller replied to my question on Twitter about this situation. You can read John’s feedback here.} {Update 10/27/18: My client’s dev team figured out the problem and I provided more information about that below.} I’ve been helping a client with a large-scale CMS migration recently and came across a very interesting, and … Read more
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