There are a lot of moving parts to developing and managing SEM campaigns. First, you need to develop a strong paid search strategy, perform keyword research, map out a robust structure for your campaigns and ad groups, determine budgets, create effective ads, etc. After the setup phase, you will be neck deep in ongoing campaign … Read more
I’ve written extensively in the past about Bounce Rate both here on my blog and on Search Engine Journal. Bounce Rate is an incredibly powerful metric, and can help marketers better understand the quality of their traffic, and the quality of their content. If you’re not familiar with Bounce Rate, it’s the percentage of visits … Read more
{Updated on 3/28/16 to reflect the name change from Google Webmaster Tools to Google Search Console.} In late July, Google added Index Status to Google Search Console to help site owners better understand how many pages are indexed on their websites. In addition, Index Status can also help webmasters diagnose indexation problems, which can be caused by … Read more
In March of this year, Google Analytics released a set of new reports for measuring the effectiveness of traffic from social networks. It was a great addition and provides some valuable information about how social is affecting your business. For example, you can view social referrers, content that received traffic from social networks, view conversations … Read more
Have you ever visited a website, researched a product or service, and then left only to see that company’s ads as you browse the web? I bet you have. That’s remarketing in action, and it’s darn powerful when implemented correctly. Sure, there can definitely be a creepy factor, since users are being followed around the … Read more
Keyword research is a critical component to a solid and rounded SEO strategy. When you break it down, you need to know what people are searching for in order to target the right terms. Keyword research fuels your content generation strategy. I use a wide range of tools when conducting keyword research and each has … Read more
Google+ has now been around for close to a year, it has grown significantly since it launched, and Google is integrating its new social network across products. Based on what I just listed, many business owners are wondering how Google+ has benefited their companies. Unfortunately, I think many of them wouldn’t know how to answer … Read more
If you’ve been following my blog recently, then you know how much Penguin analysis I’ve been performing. Since the algorithm update first hit on 4/24, I’ve been working hard at analyzing websites impacted by Penguin. You can read my previous posts to learn more, including my most recent post detailing my findings based on analyzing over … Read more
After Penguin first hit on April 24th, I started performing a lot of analysis on websites that were affected. I ended up quickly publishing my findings in two blog posts here on the Internet Marketing Driver. The first explained how exact match domains could be susceptible to penalty based on how those domains were being … Read more
The past few days have been fascinating for SEO’s. Google’s latest algorithm update, now officially named Penguin, has been rolled out. The update was originally called the Over Optimization Penalty, then the Webspam Algorithm Update, and now Penguin. As you can imagine, there have been screams from webmasters far and wide about the update (from … Read more
Yesterday, we found out that the latest Google algorithm update was underway (dubbed the Over Optimization Penalty). Google posted about the update on the Webmaster Central Blog. By the way, Google is officially calling the update the Webspam Algorithm Update and not the Over Optimization Update (although I like the sound of the latter). There … Read more
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