wom

Welcome to the Jungle, I Mean Boardroom – Presenting The True Return on Investment (ROI) of Social Media Marketing

Last Wednesday, I presented at Trenton Small Business Week on behalf of the Princeton Chamber of Commerce. The topic of my presentation was, “Understanding the True Return on Investment (ROI) of Social Media Marketing”. It’s one of my favorite subjects since it combines two topics that I’m extremely passionate about, Social Media and Analytics. Actually, … Read more

Rethinking Your Viral Marketing Strategy: Why Building a Solid Online Marketing Foundation Should be Your First Priority, Not A Funny Video

There are times companies hire me to evaluate their online marketing strategies. Essentially, they want to better understand the potential impact of their efforts and if there are any holes in the strategy at hand.  When an idea for a viral marketing campaign crosses my desk, the first thing I like to do is gain … Read more

Say Cheese Please – How The Right Marketing Campaign About Lactose Intolerance Could Add $1.8 Billion To The Cheese Industry Annually

Hi. My name is Glenn Gabe and I’m lactose intolerant. That’s right, me and about 40 million other Americans. Although it’s not the worst thing that can happen to you, it’s definitely a bit of a downer. I was 32 when I figured out that I was lactose intolerant, and that’s also when I learned … Read more

The Domino’s YouTube Video and the Ripple Effect on Fast Food Restaurants

My guess is that you’ve heard about the appalling Domino’s YouTube video by now. It’s the one featuring two employees performing some disgusting acts to ingredients as they prepare orders for customers. For example, one employee sticks pieces of cheese up his nose while making a sandwich with that very cheese. And if you watch … Read more

From Positive to Negative Word of Mouth (WOM) in 10 Minutes on a Saturday Morning, Windsor Cleaners vs. Jiffy Lube

Word of Mouth Marketing (WOM) is undeniably powerful. I’ve written about the power of WOM in the past (Boar’s Head, Pabst Blue Ribbon, etc.) and I still believe that organic word of mouth is one of the most powerful ways to grow your business. And that’s especially true for small businesses. Well, a few weeks … Read more