Bitlygeddon Arrives On 6/29/16 – How To Update A Branded Short Domain Name So Your Shared Links Don’t Break

For years I’ve been using a short branded domain name combined with bitly to shorten links I share across social media. For example, I registered as the short domain name, and whenever I share a link on Twitter, that’s the domain name in the urls for all shares. Here’s a quick example that leads … Read more

AdWords for Twitter – How To Set Up Keyword Targeting Campaigns in Twitter Ads [Tutorial]

There was a big announcement on Wednesday in the advertising world.  Twitter finally launched a keyword targeting solution for Twitter Ads.  Yes, that means AdWords-like targeting for Twitter.  Many in the industry (including myself) have thought for a long time that Twitter should launch something like this… and it’s finally here. As soon as I … Read more