After Penguin first hit on April 24th, I started performing a lot of analysis on websites that were affected. I ended up quickly publishing my findings in two blog posts here on the Internet Marketing Driver. The first explained how exact match domains could be susceptible to penalty based on how those domains were being … Read more
The past few days have been fascinating for SEO’s. Google’s latest algorithm update, now officially named Penguin, has been rolled out. The update was originally called the Over Optimization Penalty, then the Webspam Algorithm Update, and now Penguin. As you can imagine, there have been screams from webmasters far and wide about the update (from … Read more
Yesterday, we found out that the latest Google algorithm update was underway (dubbed the Over Optimization Penalty). Google posted about the update on the Webmaster Central Blog. By the way, Google is officially calling the update the Webspam Algorithm Update and not the Over Optimization Update (although I like the sound of the latter). There … Read more
Microsoft adCenter has been rolling out new features and updates at a rapid pace recently. Several of the changes aim to make your life a lot easier, and bring AdWords-like functionality to adCenter. That’s great news, because when you’re managing a lot of campaigns, ad groups, and keywords, you don’t want to have to deal … Read more
Google AdWords is a powerful platform for reaching targeted users on the web. Google has done an incredible job with building a robust system for launching targeted ads on both the Search Network and the Display Network. This enables you to reach prospective customers while they are searching on Google.com, or when they are visiting … Read more
{Updated on April 18, 2016 to cover the latest changes in Google Search Console (GSC).} Any marketer focused on SEO will tell you that it’s sometimes frustrating to wait for Googlebot to recrawl an updated page. The reason is simple. Until Googlebot recrawls the page, the old content will show up in the search results. … Read more
Google+ is in full force now, it continues to grow, and its impact can be felt in both organic and paid search. This is readily apparent as +1 buttons have spread across the web, similar to what happened with Facebook Like buttons. One of the ways that Google is enabling businesses to benefit from +1’s … Read more
It’s 5AM and I launch Outlook to check my email. There’s one email in particular that catches my eye, based on the subject line “SEO Help”. It’s from a Director of Marketing that’s reached out to me for SEO assistance after reading one of my blog posts. Her organic search traffic just got blown away … Read more
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