There was a big announcement on Wednesday in the advertising world. Twitter finally launched a keyword targeting solution for Twitter Ads. Yes, that means AdWords-like targeting for Twitter. Many in the industry (including myself) have thought for a long time that Twitter should launch something like this… and it’s finally here. As soon as I … Read more
Bing Ads released sitelink extensions in October of 2012, which enables advertisers to provide additional links in their text ads. Google AdWords has had ad sitelinks for some time, so this was a great addition by our friends at Bing Ads. For example, if you were an ecommerce website selling sporting goods, you could provide … Read more
Facebook Graph Search launched in January, and I was fortunate to have early access. Upon gaining access, I began heavily testing Facebook’s new social search capabilities. That research led to my first post covering my initial thoughts about Graph Search, including its impact on local search, privacy, reputation management, etc. You should check out that … Read more
{Important Update on 10/13/16: Demote sitelinks has been removed from GSC.} Google just announced that they have REMOVED the demote sitelinks setting from Google Search Console (GSC). The announcement on Google+, which is now shut down, explained that Google has gotten much better at surfacing the correct sitelinks, so they believe the functionality isn’t necessary anymore in … Read more
On February 6th, Google AdWords released a major update to its platform called Enhanced Campaigns. Advertisers can upgrade to enhanced campaigns now (as an option), but all campaigns will be upgraded by mid-2013. Enhanced campaigns provide a radically different way to target by device, adjust bids for various targeting options, set up versatile ad extensions, … Read more
Facebook recently released a powerful new option for advertisers called Custom Audiences. Using custom audiences, advertisers can leverage their current in-house list of customers for targeting ads. By uploading a list of emails, phone numbers, or UID’s, you can create a custom audience that can be used for targeting Facebook campaigns. In my opinion, this … Read more
Last week, Facebook unveiled Facebook Graph Search, which is an important step forward for the social network. Many in digital marketing, including myself, wondered why Facebook had never added a serious search feature to its platform. It made no sense… Until now, Facebook’s search functionality has been horrible. I often joked that you couldn’t find yourself via Facebook … Read more
With the release of index status in Google Webmaster Tools, many webmasters are now questioning why their “not selected” numbers are high. They wonder if those numbers are good, bad, normal, etc? Unfortunately, there’s not an easy answer to that question, since it depends on the site at hand. But, you can definitely look at … Read more
I absolutely love getting in front of a group of people to speak about SEO (and always have). Over the past several years, I’ve led SEO training classes for clients covering a wide range of topics, from technical SEO to keyword research to content optimization to linkbuilding strategy. Although I’ve really enjoyed leading classes like … Read more
In May of 2012, Google Analytics introduced trackbacks in its social reporting. If you’re not familiar with trackbacks, they enable you to understand when another website links to your content. So, using Google Analytics, and the new trackbacks reporting, you could start to track inbound links you are building from across the web. Note, if … Read more
Let me walk you through a common scenario in web marketing. You have a website, and some people visit your site by clicking through links on other websites. In your web analytics reporting, those visits are categorized as referring visits. In Google Analytics specifically, those visits show up in your “Referrals” report under “Traffic Sources”. … Read more
© 2024 G-Squared Interactive LLC • All Rights Reserved
