Note: I reached out to Google last week to learn more about the current rollout of Panda 4.2, when it would be completed, and other interesting questions I had based on my analysis. But I haven’t heard anything back directly related to those questions. I will update this post if I receive more information about … Read more
CMS migrations are a necessary evil for many companies. If your current technical setup is inhibiting your business from doing what it needs to be successful, then a CMS migration could be your way out. But migrations should not be taken lightly, and especially for large-scale websites that are changing urls. Any time you change … Read more
As many of you know, Phantom 2 began rolling out on April 29, 2015, just days after the mobile-friendly update was released. Phantom 2 was a big update that Google initially denied. During my analysis of the update, I saw a lot of movement across sites dealing with content quality problems. It was clear from … Read more
Panda can be devastating. We all know that’s the case and it’s been documented to the nth degree since February of 2011. And now we have Phantom (AKA “The Quality Update”), which was a change to Google’s core ranking algorithm regarding how it assesses “quality”. Between the two, you can clearly see that Google is … Read more
Without a clean and crawlable website structure, you’re dead in the water SEO-wise. For example, if you don’t have a solid SEO foundation, you can end up providing serious obstacles for both users and search engines. And that’s never a good idea. And even if you have clean and crawlable structure, problems with various SEO directives can throw … Read more
{Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery … Read more
{Update November 2015: Google rolled out a significant algorithm update on November 19, 2015 that had a strong connection to Phantom 2 from May 2015. Many sites that were impacted during Phantom 2 in May were also impacted on November 19 during Phantom 3. And a number of companies working to rectify problems saw recovery and … Read more
We are now ten days into the mobile-friendly algorithm rollout, and to be honest, the impact has been somewhat underwhelming. I’ve been tracking many websites across categories and countries as the algorithm rolled out and it has been interesting to how some verticals were impacted, while others experienced no change. I didn’t personally see any fluctuations until … Read more
4/21/15 was a date marked down in every SEO’s calendar with a giant red star next to it. That’s the day Google planned to roll out its mobile-friendly algorithm. They preannounced the update, which is rare, and Google explained it would have a significant impact on the smartphone search results. But then 4/21 arrived and … Read more
A few weeks ago, I was contacted by a small business owner about my SEO services. And what started out as a simple check of a website turned into an interesting case study about hidden SEO dangers. The company has been in business for a long time (30+ years), and the owner was looking to boost the … Read more
{Update: The Search Impact report was renamed to “Search Analytics” during the beta. The screenshots below will show “Search Impact” when the new report in Google Webmaster Tools is labeled “Search Analytics”.} April 21, 2015 is an important date. That’s the day when Google will begin using mobile friendliness as a ranking signal. There’s been a … Read more
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