I’ve written in the past about how a robots.txt file could look fine, but actually not be fine. For example, maybe you add your directives, a sitemap file or sitemap index file, and then upload it to your site. You think all is good, but you find that directives are not being adhered to, maybe … Read more
It’s no secret that changing urls can be dangerous SEO-wise. In the past, I’ve written heavily about the dangers of website redesigns, migrating to a new CMS, and changing domain names. Basically, whenever you mass change urls on your site, you can run into serious SEO problems. And that includes migrating to https (which many … Read more
On Tuesday, Google announced a demo of accelerated mobile pages (AMP) in the standard search results. That was huge news and should have every website that’s publishing content take notice. Until the demo was announced, amplified pages would only show in very specific areas of the mobile search results, like the “Top stories” section (via a … Read more
Over the past few years, Google’s John Mueller has been asked many questions about where to best redirect pages during a redesign or website migration. It’s a hot topic, but that makes sense. When you are changing urls, it’s extremely important to redirect older pages to the newer urls using a one to one mapping, … Read more
{Updated on 7/4/16 with additional information and screenshots based on the impact from the June algorithm update.} {Updated on 7/6/16 with information about the gain or loss of rich snippets based on the June update.} {Updated on 7/11/16 with information about Penguin 4.0 from Google’s John Mueller.} Summer is here, and it could be a … Read more
For years I’ve been using a short branded domain name combined with bitly to shorten links I share across social media. For example, I registered glennga.be as the short domain name, and whenever I share a link on Twitter, that’s the domain name in the urls for all shares. Here’s a quick example that leads … Read more
Update: March 2019: Google has released a new type of property in Google Search Console called a domain property. A domain property will include all variations for the domain, including by protocol and subdomain. It’s a great move forward by Google and I highly recommend you set them up as soon as possible. In order … Read more
Boosting Facebook posts to custom audiences is a great way to reach a targeted audience (and at a relatively low cost). Many people running Facebook pages don’t realize this, but you don’t have to boost a post simply to your fanbase. Instead, you can boost a post to any custom audience you have set up … Read more
There are times companies reach out to me in a panic after going through a botched website redesign or CMS migration. I’ve unfortunately seen the situation many times. Basically, the redesign or migration goes live, all the urls change, and the 301 redirection plan bombs. Either the company didn’t implement a redirection plan at all, or … Read more
Although many people associate algorithms with Google, Facebook also has many algorithms running on a regular basis. And I can’t think of one more important than its News Feed algorithm. That’s what determines the posts and updates you see when you log into your account. With most people having hundreds of “friends”, while also liking … Read more
You’ve heard it before a thousand times. “Produce killer content to win at SEO.” And I definitely agree with that statement. Because if you do, then you can get in front of more eyeballs, gain a following, naturally build powerful inbound links, and there’s a good chance that Google will reward you with strong rankings … Read more
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