Update: April 2021 Google has finally rolled out filtering via regular expressions (regex) directly in Google Search Console! That’s great news and it’s something the SEO community has been requesting for a long time. You can access the filters in the Performance reporting directly in GSC. You can still do this in Google Analytics like … Read more
March 7, 2017 will not be forgotten any time soon (at least for SEOs). That’s when a major algorithm update rolled out that impacted many sites across the web. It was named Fred (unfortunately) and there was quite a bit of controversy surrounding the update. Google finally confirmed the update, which is great, but there … Read more
Last Updated: October 2021 Update – October 2021Google just published new help documentation containing best practices for e-commerce sites, which included a section about pagination. In that section, Google explains that for category pagination, it recommends having each paginated url indexable and that each contains a self-referencing canonical tag. Google also emphasizes to not canonicalize … Read more
When experiencing a traffic drop due to an algorithm update, redesign, migration, or some other event, it’s important to dig into the drop to understand the queries and landing pages that saw the biggest change. When you do, you can have a strong feel for the pages impacted and the queries leading to those pages … Read more
The fall of 2016 was an extremely volatile time from a Google algorithm update standpoint. Actually, I believe it was the most volatile fall I have ever seen. We saw numerous updates from Google, including partial rollbacks. For example, we had Penguin 4 in late September and early October, and then massive volatility in November (with … Read more
Can Google ignore rel canonical? Yes, that can happen if Google believes the urls are not equivalent. Google’s John Mueller explained this in a recent webmaster hangout video and I have seen this happen a number of times while helping clients. My post below contains John’s comments along with a case study. Last year I … Read more
Update 2/8/17: We are now a full month into the rollout of the mobile popup algorithm and I am still not seeing widespread impact. I did surface a few examples of urls being impact during the first week of the rollout, but there are still many sites employing mobile popups or interstitials that have not been … Read more
{Update: It happened again. I just surfaced a featured snippet for “eagles uniforms” that was based on the color rush uniforms they wore in last night’s game (12/22). So it seems this was not an anomaly, but something that can happen based on breaking news. I’ve provided a screenshot below in my post.} I’ve been … Read more
Summary: Yes, it’s happening again. There was a significant Google algorithm update on 11/30/16, following an update on 11/10/16 that was partially reversed on 11/18/16. And the 11/30 update is showing a connection to previous quality updates (AKA Phantom). Let’s explore what’s going on in Google Land. When writing about the November 10, 2016 Google … Read more
{Update: Saturday, November 19, 2016 – I saw reversals starting yesterday, November 18 (both recoveries and drops), which supports my theory that this was the mobile-first index being tested. I have provided more information below at the end of this post about what I’m seeing — including screenshots.} The fall of 2016 has been one of the … Read more
Understanding if people engage with your content is important on several levels (including SEO-wise). For example, if someone searches Google, visits your page, spends 2 seconds on the page, and then returns to the search results, that can send horrible signals to Google. That’s called low dwell time and I’ve mentioned that many times before … Read more
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