mobile

Google removing FAQ and HowTo snippets from the search results

Analyzing the removal of FAQ and HowTo snippets from the Google search results [Data]

Update: September 14, 2023Google just announced that HowTo snippets will now be removed from the desktop results as well. The original announcement explained desktop HowTo snippets would remain, but Google reversed course and has now removed them. Update: September 13, 2023Google finally removed FAQ snippets from the desktop results. Learn more about the removal. —–On … Read more

Analysis of Google’s Perspectives Filter and Carousel – A New Mobile SERP Feature Aiming To Surface Personal Experiences

On June 10, 2023 Google rolled out the much-anticipated Perspectives feature in the mobile search results. This was teased at Google I/O in May and aims to bring more personal experiences to the SERPs. For example, many people append “Reddit” to their searches to find personal recommendations and advice. Google basically knew that was a … Read more

Google’s “From Sources Across The Web” Search Feature – A Knowledge Graph and Carousel Frankenstein That’s Hard To Ignore

I was recently performing a SERP analysis for a client and noticed some big differences in performance when comparing mobile to desktop. For example, clicks and click-through rate were much lower on mobile than desktop for certain queries. And when checking the mobile SERPs for those queries, it wasn’t long before I could see the … Read more

Exploring Google’s New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh GSC Data, Video Templates, Monetization, and more

Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There are many features beyond ten blue links now, which was covered by John Mueller … Read more

How Sinister Mobile Popups Only Triggering For Uncookied Users (and Googlebot) Could Impact SEO, Usability, and Monetization

Users hate popups. But they really hate mobile popups. They are annoying, inhibit the user experience, and can cause serious user frustration. But mobile popups can also cause problems from an SEO standpoint. First, Google has a mobile popup algorithm that can demote pages using an interstitial or popup when users visit from the search … Read more

M-Dot Versus D-Top: How To Hack DeepCrawl’s Test Site Feature To Compare Your Mobile And Desktop Sites SEO-wise

Last month I wrote a post covering a number of real-world mobile problems I surfaced on sites using separate mobile urls (like m-dot subdomains). With Google moving to a mobile-first index, it’s extremely important to make sure your mobile urls contain the equivalent content, structured data, canonical tags, hreflang tags, etc. as your desktop urls. … Read more

From m-dot to m-not. Real-world examples of mobile SEO problems with Google’s mobile-first index looming

In October of 2016, Google announced its plan to move to a mobile-first index. Gary Illyes first explained this at Pubcon and then Google officially published a blog post covering the subject. It’s an important move and a 180 for search. Until now, Google has used the desktop URLs and content for ranking purposes, even for mobile rankings. … Read more

Enter The Hornets’ Nest – Exploring The Wild Google Algorithm Updates and Volatility In The Fall of 2017

Google has been busy, that’s for sure. Since the August 19 update, we’ve seen a number of significant updates causing serious volatility in the SERPs. Sure, Google pushes many updates per year, typically between 1,000 and 1,500 annually, but some are small updates that many don’t even notice. But then there are larger changes that … Read more

How To Set Up Adjusted Bounce Rate on Accelerated Mobile Pages (AMP) Using Google Tag Manager

Understanding if people engage with your content is important on several levels (including SEO-wise). For example, if someone searches Google, visits your page, spends 2 seconds on the page, and then returns to the search results, that can send horrible signals to Google. That’s called low dwell time and I’ve mentioned that many times before … Read more

Do Google users outside of SEO understand what AMP means in the mobile search results? [Survey Results]

On Tuesday, Google announced a demo of accelerated mobile pages (AMP) in the standard search results. That was huge news and should have every website that’s publishing content take notice. Until the demo was announced, amplified pages would only show in very specific areas of the mobile search results, like the “Top stories” section (via a … Read more

From SEO Tools To Emulation To Devices, How To Check Smartphone Rankings As Google’s Mobile-Friendly Algorithm Rolls Out

We are now ten days into the mobile-friendly algorithm rollout, and to be honest, the impact has been somewhat underwhelming. I’ve been tracking many websites across categories and countries as the algorithm rolled out and it has been interesting to how some verticals were impacted, while others experienced no change. I didn’t personally see any fluctuations until … Read more