For many site owners and SEOs, SafeSearch can be a confusing topic. For example, understanding how SafeSearch works, what filtering looks like in action, and how it can impact traffic from Google organic search. That’s especially the case for sites that walk a fine line between providing non-explicit and explicit content (at least according to … Read more
Update: June 23, 2020Disqus Indexing Bug Fixed By Google:Google’s Martin Splitt confirmed there was a glitch that was inhibiting Google from indexing some Disqus comments. That glitch has been fixed and Google is now indexing Disqus comments. You can read more about that below in my post. ———————————– While helping companies that have been impacted … Read more
Google has done a lot of work over the past two years with Google Images. And all signs point to Google driving forward with even more new features and functionality. Although sometimes an afterthought for many companies when it comes to Search, Google Images can drive meaningful traffic. In addition, having your images properly indexed … Read more
Google typically pushes broad core ranking updates only a few times per year, and on September 24, 2019, they pushed yet another. Google’s Danny Sullivan pre-announced the update on Twitter and explained like previous core updates, it would be a global update and could take several days to fully roll out. Although it was quiet … Read more
There’s never a dull moment in Google Land. And that’s especially the case for health and medical sites over the past year starting with the Medic Update in August of 2018. Since then, we have seen several major core updates, which seem to include a new method of evaluating quality for health and medical sites. … Read more
During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger pages, but the pages didn’t contain equivalent content. As soon as I saw that, I had … Read more
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across sites, categories, and countries. Some sites surged, while others dropped off a cliff. And … Read more
Google has been releasing new features in the search results more and more recently that can have a big impact on SERP treatment, click-through rate, and potentially traffic. Three of those features are part of Google’s “best answer carousels” and include Q&A, How-to, and FAQ snippets. Q&A has been live for a while already, while … Read more
Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There are many features beyond ten blue links now, which was covered by John Mueller … Read more
In 2018, we saw three broad core ranking updates that caused massive volatility in the search results globally. Those updates rolled out in March of 2018, August of 2018 (Medic Update), and then late September of 2018. All three were huge updates, which sent some sites dropping off a cliff and others surging through the … Read more
Information is powerful. And for SEOs, it can help inform, guide, and drive change. That’s why we’re always looking for more data from Google to better understand where traffic is coming from, what people are searching for, which elements in the search results are driving those clicks, and more. And that’s also why tools such … Read more
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