How Google Analytics *Really* Handles Referring Traffic Sources [Experiment] – Why Clicks and Visits Might Not Match Up
Let me walk you through a common scenario in web marketing. You have a website, and some people visit your site by clicking through links on other websites. In your web analytics reporting, those visits are categorized as referring visits. In Google Analytics specifically, those visits show up in your “Referrals” report under “Traffic Sources”. … Read more