There’s never a dull moment in Google Land. And that’s especially the case for health and medical sites over the past year starting with the Medic Update in August of 2018. Since then, we have seen several major core updates, which seem to include a … [Continue reading]
NOT taking the (canonical) hint: How to estimate a low-quality indexing problem by page type using Google Analytics, Search Console, SEMrush, and Advanced Query Operators
During a recent crawl analysis and audit of a large-scale site that was negatively impacted by Google’s core updates, I surfaced an interesting SEO problem. I found many thinner and low-quality pages that were being canonicalized to other stronger … [Continue reading]
Google’s Core Algorithm Updates and The Power of User Studies: How Real Feedback From Real People Can Help Site Owners Surface Website Quality Problems (And More)
Google just rolled out another broad core algorithm update on June 3 (which was preannounced by Google’s Danny Sullivan.) And once again, the core ranking update was big. It wasn’t long before you could see significant impact from the update across … [Continue reading]
Beyond The 1K Limit – How To Bulk Export Data From GSC By Search Appearance Via Analytics Edge (including How-to, Q&A, and FAQ)
Google has been releasing new features in the search results more and more recently that can have a big impact on SERP treatment, click-through rate, and potentially traffic. Three of those features are part of Google’s “best answer carousels” and … [Continue reading]
Exploring Google’s New How-to Snippets In Search And On Smart Displays: SERP Treatment, Fresh GSC Data, Video Templates, Monetization, and more
Google is always working to enhance features in the search results (SERPs). Over the years, we have seen the SERPs change from ten blue links to a mix of images, videos, featured snippets, one-box results, immersive mobile results, and more. There … [Continue reading]
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