A few years ago, I wrote a post about how to surface your featured snippets via SEMrush’s powerful SERP features widget. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. It’s a quick an easy way to conduct … [Continue reading]
How To Find The True Size Of Your Site Using GSC’s Index Coverage Reporting (And Why It’s Important For SEO)
So, how large is your site? No, how large is it really?? When speaking with companies about SEO, it’s not long before I ask that important question. And I often get some confused responses based on the “really” tag at the end. That’s because many … [Continue reading]
How To Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page As A Proxy For User Engagement and Content Quality
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience … [Continue reading]
Night of the Living 302s: How SEO Crawlers and GSC’s Index Coverage Reporting Helped Me Surface A Sinister 302 Redirect Problem [Case Study]
I recently started helping a new client that has seen a continued drop in search visibility over time. After getting up to speed on the site, its history, business model, etc., I started a thorough crawl analysis and audit of the site. The crawl … [Continue reading]
The September 27, 2018 Google Algorithm Update And October 4 Tremor – Google Experiments, Relevance, Trust Signals, Reversals, and “Staying in your lane”
I was asked on September 26 whether or not I had seen another significant update after the August 1, 2018 update. That was a massive update and many sites were impacted across the web. Well, I said we were due, but didn’t realize how close we … [Continue reading]
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