For site migrations, I’ve always said that Murphy’s Law is real. “Anything that can go wrong, will go wrong.” You can prepare like crazy, think you have everything nailed down, only to see a migration go sideways once it launches.That’s also why I … [Continue reading]
On January 11, 2021 Google announced improvements to GSC’s Index Coverage data. With the update, which is clearly apparent in the reporting, Search Console removed the generic “crawl anomaly” issue (and mapped those to more granular issues), changed … [Continue reading]
In part one of my series on the December 2020 broad core update, I covered a number of important items. If you haven’t read that post yet, I recommend doing that and then coming back to this post. For example, I covered the rollout, timing, tremors … [Continue reading]
Well, we waited nearly seven months, but it finally arrived (and right in the middle of the holiday shopping season). Google rolled out another broad core update on December 3, 2020, and as we expected, it was a huge update. The last broad core … [Continue reading]
Google’s Web Stories, previously called AMP Stories, can provide an immersive AMP experience across both desktop and mobile. Google has been pushing them hard recently and stories can rank in Search, Google Images, and in Google Discover. On that … [Continue reading]
