Summary: From Maccabees to celebrities to doorways to affiliates, Google took it all on in December of 2017. There were several dates leading up to the holidays with significant movement from an algorithm update standpoint, including December 5, … [Continue reading]
It’s In The Stars – A Google Algorithm Update On 12/15/17 Is Impacting Some Official Celebrity Websites (Updated)
This is NOT a normal post for me to publish, but I wanted to quickly document what I'm seeing. I'm in the middle of heavily analyzing some larger algorithm updates that occurred in December (there were several), and I came across a very interesting … [Continue reading]
From m-dot to m-not. Real-world examples of mobile SEO problems with Google’s mobile-first index looming
In October of 2016, Google announced its plan to move to a mobile-first index. Gary Illyes first explained this at Pubcon and then Google officially published a blog post covering the subject. It’s an important move and a 180 for search. Until now, … [Continue reading]
How To Quickly Remove A Rogue Subdomain From Google Using The Remove URLs Tool In GSC – And Then Make Sure It Stays Out (Case Study)
I’ve written about Murphy’s Law for SEO before, and it’s scary as heck. And that’s especially the case for large-scale websites with many moving parts. Murphy’s law is an old adage that says, “anything that can go wrong, will go wrong.” For example, … [Continue reading]
Should You Remove Low-Quality Or Thin Content Versus Improving It? Seeing The Forest Through The Trees
Google’s quality algorithms are always at work. And Google’s John Mueller has explained a number of times that if you are seeing a decrease in rankings during algorithm updates, and over the long-term, then it could mean that Google’s quality … [Continue reading]
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