{Update: Google's John Mueller replied to my question on Twitter about this situation. You can read John's feedback here.} {Update 10/27/18: My client's dev team figured out the problem and I provided more information about that below.} I’ve … [Continue reading]
Meet Newsguard, A Team Of Quality Raters For News Publishers – And Another Way To Check Site Trust, Credibility, and Transparency
Based partly on the August 1 Google algorithm update, there’s been an extreme focus from site owners and SEOs on building and demonstrating E-A-T (expertise, authoritativeness, and trust). Now, the concept of E-A-T has been documented in Google’s … [Continue reading]
Analysis and Findings From The August 1, 2018 Google Algorithm Update – A Massive Core Ranking Update
On August 1, 2018 Google rolled out one of the biggest algorithm updates I’ve ever seen. It was huge and many sites saw significant volatility across categories and countries. The 8/1 update followed similar broad algorithm updates in March and April … [Continue reading]
Trapped In Google’s New Video Carousels – A Dangerous SERP Feature For Some Ecommerce Retailers [Case Study]
{Update 8/13/18: I started noticing a number of ecommerce retailers being released from video carousels when their category or product pages didn't contain any video (or if the video just supported the main content on the page). The first signs of … [Continue reading]
How Sinister Mobile Popups Only Triggering For Uncookied Users (and Googlebot) Could Impact SEO, Usability, and Monetization
Users hate popups. But they really hate mobile popups. They are annoying, inhibit the user experience, and can cause serious user frustration. But mobile popups can also cause problems from an SEO standpoint. First, Google has a mobile popup … [Continue reading]
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