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Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions

March 6, 2023 By Glenn Gabe Leave a Comment

Google Explore in the mobile search results

I just completed a SERP analysis for a client and decided to write this post to highlight an important search feature that I don’t hear many people talking about in the industry. It’s Google Explore and it’s a super-interesting feature I have covered … [Continue reading]

Filed Under: google, seo

Bing Chat in the Edge Sidebar – An AI companion that can summarize articles, provide additional information, and even generate new content as you browse the web

February 19, 2023 By Glenn Gabe Leave a Comment

Bing Chat in the Edge Sidebar

I've been heavily testing Bing AI Chat since last week and it's been fascinating to see how it works both in the search results and in chat mode. As I explained in my post about the "code red" that triggered thousands of "code reds" at publishers, AI … [Continue reading]

Filed Under: bing, google, seo

The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat, And The Potential Impact of AI in the Search Results

February 13, 2023 By Glenn Gabe Leave a Comment

Google code red based on AI in the search results

In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get pummeled like we think it might? Last week, both … [Continue reading]

Filed Under: bing, google, seo

Continuous Scroll And The GSC Void: Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]

January 25, 2023 By Glenn Gabe Leave a Comment

Continuous scroll study based on GSC data

Google rolled out continuous scroll in the desktop search results for English queries in the United States on December 5, 2022. Continuous scroll enables users to seamlessly continue to page two and beyond without having to click a “next” button at … [Continue reading]

Filed Under: google, seo, tools

How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

December 12, 2022 By Glenn Gabe Leave a Comment

Google continuous scroll

Google rolled out continuous scroll in the desktop search results in the U.S. on December 5, 2022, which follows a rollout in the mobile search results in October of 2021. It’s basically like infinite scroll for the search results. When you approach … [Continue reading]

Filed Under: google, seo, tools, web-analytics

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Connect with Glenn Gabe today!

Latest Blog Posts

  • Google’s April 2023 Reviews Update – Exploring its evolution from PRU to RU, a powerful tremor on 4/19, and how its “Review Radar” found larger publishers
  • Google’s Video Thumbnail Apocalypse Is Causing A Huge Drop In Video Snippets In The Search Results (But Traffic Could Remain Stable)
  • Unraveling SERP Features – How to track and analyze urls ranking within Top Stories, People Also Ask, Image Packs, Short Videos, Recipe Packs, and more using Semrush’s New SERP Features reporting
  • How to compare hourly sessions in Google Analytics 4 to track the impact from major Google algorithm updates (like broad core updates)
  • It’s all in the (site) name: 9 tips for troubleshooting why your site name isn’t showing up properly in the Google search results
  • Google Explore – The sneaky mobile content feed that’s displacing rankings in mobile search and could be eating clicks and impressions
  • Bing Chat in the Edge Sidebar – An AI companion that can summarize articles, provide additional information, and even generate new content as you browse the web
  • The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat, And The Potential Impact of AI in the Search Results
  • Continuous Scroll And The GSC Void: Did The Launch Of Continuous Scroll In Google’s Desktop Search Results Impact Impressions And Clicks? [Study]
  • How to analyze the impact of continuous scroll in Google’s desktop search results using Analytics Edge and the GSC API

Web Stories

  • Google’s December 2021 Product Reviews Update – Key Findings
  • Google’s April 2021 Product Reviews Update – Key Points For Site Owners and Affiliate Marketers
  • Google’s New Page Experience Signal
  • Google’s Disqus Indexing Bug
  • Learn more about Web Stories developed by Glenn Gabe

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