When performing SEO audits, it’s not unusual to surface pages being noindexed that also contain rel canonical. And that setup does't make sense. Using the meta robots tag or x-robots-tag with noindex tells the engines to not index the page, while rel … [Continue reading]
Google’s Featured Snippets Algorithm Is Smart Enough To Detect Third Party Image Manipulation and Act Quickly [Case Study]
Ever since featured snippets landed in the SERPs, I’ve been heavily analyzing their impact. They have always fascinated me based on their unique SERP treatment, the amount of traffic they can drive, and how the featured snippets algorithm works. And … [Continue reading]
The May 17, 2017 Google Algorithm Update – Frequency of Quality Updates, Surfing The Gray Area, and Reversals
We’ve seen our fair share of major core ranking updates this year with an update in early January, then the February 7 update, then Fred on March 7, and then more movement in late April and early May. And just a few weeks from the last update, we … [Continue reading]
Beyond the UI – How to filter Google Search Console (GSC) data using regular expressions in Google Analytics (GA)
Yes, it’s possible to filter GSC data using regex. Like many of you, I’ve been asking for regex support in GSC for a long time. But as we know, the search analytics reporting unfortunately only provides basic filters for queries and landing pages. In … [Continue reading]
3 Examples of Impact From the March 7, 2017 Google Algorithm Update (AKA Fred)
March 7, 2017 will not be forgotten any time soon (at least for SEOs). That’s when a major algorithm update rolled out that impacted many sites across the web. It was named Fred (unfortunately) and there was quite a bit of controversy surrounding the … [Continue reading]
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