In 2016 I wrote a post covering how long it takes before urls lose signals after not properly redirecting those urls during a migration. For example, a site had urls ranking in web search, changed urls but forgot redirects, and the old urls were … [Continue reading]
I’ve been following the progression of Web Stories (formerly called AMP stories) since 2018 when the developer preview launched, and they have been hard to ignore recently. Google has been pushing the Story format pretty hard over the past year and … [Continue reading]
When thinking about content quality, it’s incredibly important to meet or exceed user expectations based on query. If your content cannot do that, then users can end up extremely frustrated as they search Google, click through your listing in the … [Continue reading]
On Monday May 4, 2020 Google pushed another broad core update, which are only released three to four times per year. They are huge updates, global, and can have a significant impact for sites across categories and countries. Although the update can … [Continue reading]
There are times that pesky image search results stick around on Google even when those images have been removed from the web (or at least you think they have been removed from the web). I’ve received many calls over the years about this very … [Continue reading]
