Information is powerful. And for SEOs, it can help inform, guide, and drive change. That’s why we're always looking for more data from Google to better understand where traffic is coming from, what people are searching for, which elements in the … [Continue reading]
A Holly Jolly Load Balancer Christmas – How Google Treated A Major Site Performance Problem From A Crawling And Ranking Perspective [SEO Case Study]
Ah, the holidays. Who doesn’t love a festive atmosphere, ugly Christmas sweaters, eggnog, singing Christmas carols, and major performance problems that can take down your site? Wait, what was that last part??The holidays are always interesting … [Continue reading]
Searching For Buried Treasure – How To Find More Of Your Featured Snippets Using Google Search Console (GSC), Analytics Edge, And SEMrush Position Tracking
A few years ago, I wrote a post about how to surface your featured snippets via SEMrush’s powerful SERP features widget. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. It’s a quick an easy way to conduct … [Continue reading]
How To Find The True Size Of Your Site Using GSC’s Index Coverage Reporting (And Why It’s Important For SEO)
So, how large is your site? No, how large is it really?? When speaking with companies about SEO, it’s not long before I ask that important question. And I often get some confused responses based on the “really” tag at the end. That’s because many … [Continue reading]
How To Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page As A Proxy For User Engagement and Content Quality
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience … [Continue reading]
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