Almost four months since the last Product Reviews Update (PRU) rolled out, Google released the third in the PRU series on March 23, 2022. PRUs can cause a lot of volatility for sites with reviews content, and the first two were core update-like for … [Continue reading]
In July of 2021, Google issued a number of warnings for sites publishing medical content that went against its guidelines (for Google News and Discover). The potential for a manual action was clear and some publishers scrambled to figure out what to … [Continue reading]
How Google is building a true Search assistant that can provide a wealth of recommendations based on the topics users are searching for. And it's partially live now in Google Discover with a focus on products. I’m a heavy Google Discover user … [Continue reading]
Last month I published an article on Search Engine Land explaining how to use the new URL inspection API to build a multi-site indexing monitoring system. By using Analytics Edge in Excel with the new URL Inspection API from Google, you can check the … [Continue reading]
They say "a favicon is worth a thousand words". OK... they really don't say that, but favicons can definitely be important from a Search perspective. In 2019, Google started displaying favicons in the mobile search results as part of a mobile … [Continue reading]