A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more
The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before … Read more
We are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. On the eighth day of ship-mas OpenAI announced some exciting news about its ChatGPT Search product. … Read more
Update: May 21, 2024 – My post is BACK in the AI overview, even when using nosnippet. I have provided more information below about that, including a screenshot. Update: May 22, 2024 – Google’s John Mueller replied to me after checking with the team working on AI overviews. The link card should drop out over … Read more
In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get pummeled like we think it might? Last week, both Google and Bing announced AI chat in the search … Read more
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