web-analytics

Advanced Segmentation in Google Analytics: How to Set Up and Use Advanced Segments to Analyze Social Media Traffic

When I’m helping clients analyze website traffic and performance, I try and help them avoid the time-consuming process of “report browsing”. Instead, I emphasize entering the process with a very specific goal in mind. You need a purpose when diving into reporting or else you run the risk of spending hours scanning metrics with nothing … Read more

Announcing The “Search a Small Business” Holiday Giveaway from G-Squared Interactive

The holidays are always a great time to reflect upon the past year in online marketing. Looking back at 2009, it’s interesting to analyze how various companies utilized new technologies and marketing channels to increase sales and engage prospective customers. I feel fortunate to be in a position where I get to speak with many … Read more

Invalid Clicks and Click Fraud in Local Search Marketing (SEM) – Giving a Whole New Meaning to the Term HyperLocal

I’m currently helping several businesses focused on local advertising with both SEO and SEM (Paid Search, PPC). Depending on the industry and market, Local PPC can be both extremely competitive and pricey. Of course, the upside is capturing those highly targeted clicks and turning them into paying customers, which could yield hundreds or thousands of … Read more

FaceYahoogle – The Impact of Facebook, Yahoo, and Google on Website Traffic

It’s hard to get through a conversation about online marketing right now without bringing up Google, Facebook, and Yahoo (among other popular companies). However, if you’re not heavily involved in online marketing, and you’re not close to the actual referring traffic numbers from Google, Yahoo, and Facebook, then their influence can easily become nebulous. It’s … Read more

Flash Tutorial, How to Track Flash in Google Analytics Using the Google Analytics for Adobe Flash Component (GAforFlash) Part 2 of 2

In part 1 of this series I introduced the concept of tracking flash applications, why flash has been hard to track for many marketers, and I introduced the Google Analytics for Adobe Flash Component. To quickly review, the GA for flash component enables you to easily make calls directly from your ActionScript code in order … Read more