So, how large is your site? No, how large is it really?? When speaking with companies about SEO, it’s not long before I ask that important question. And I often get some confused responses based on the “really” tag at the end. That’s because many … [Continue reading]
How To Use Scroll Depth Tracking, Adjusted Bounce Rate, and Average Time On Page As A Proxy For User Engagement and Content Quality
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience … [Continue reading]
Night of the Living 302s: How SEO Crawlers and GSC’s Index Coverage Reporting Helped Me Surface A Sinister 302 Redirect Problem [Case Study]
I recently started helping a new client that has seen a continued drop in search visibility over time. After getting up to speed on the site, its history, business model, etc., I started a thorough crawl analysis and audit of the site. The crawl … [Continue reading]
The September 27, 2018 Google Algorithm Update And October 4 Tremor – Google Experiments, Relevance, Trust Signals, Reversals, and “Staying in your lane”
I was asked on September 26 whether or not I had seen another significant update after the August 1, 2018 update. That was a massive update and many sites were impacted across the web. Well, I said we were due, but didn’t realize how close we … [Continue reading]
The Magically Moving Meta Robots Tag And The Potential SEO Danger It Brings [Case Study]
{Update: Google's John Mueller replied to my question on Twitter about this situation. You can read John's feedback here.} {Update 10/27/18: My client's dev team figured out the problem and I provided more information about that below.} I’ve … [Continue reading]
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