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Google Search Console (GSC) reporting for Soft 404s is now more accurate. But where did those Soft 404s go?

February 19, 2021 By Glenn Gabe Leave a Comment

Soft 404s in Google Search Console

On January 11, 2021 Google announced improvements to GSC’s Index Coverage data. With the update, which is clearly apparent in the reporting, Search Console removed the generic “crawl anomaly” issue (and mapped those to more granular issues), changed … [Continue reading]

Filed Under: google, seo, tools

Google’s December 2020 Broad Core Algorithm Update Part 2: Three Case Studies That Underscore The Complexity and Nuance of Broad Core Updates

January 13, 2021 By Glenn Gabe Leave a Comment

December 2020 Google Broad Core Update Part 2

{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.}In part one of my series on the December 2020 broad core update, I covered a number of important items. … [Continue reading]

Filed Under: algorithm-updates, google, seo

Google’s December 2020 Broad Core Algorithm Update: Analysis, Observations, Tremors and Reversals, and More Key Points for Site Owners [Part 1 of 2]

December 20, 2020 By Glenn Gabe Leave a Comment

Google December 2020 Broad Core Algorithm Update

{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.}Well, we waited nearly seven months, but it finally arrived (and right in the middle of the holiday … [Continue reading]

Filed Under: algorithm-updates, google, seo

Exit The Black Hole Of Web Story Tracking – How To Track User Progress In Web Stories Via Event Tracking In Google Analytics

November 2, 2020 By Glenn Gabe Leave a Comment

Advanced Web Story Tracking in Google Analytics

Google’s Web Stories, previously called AMP Stories, can provide an immersive AMP experience across both desktop and mobile. Google has been pushing them hard recently and stories can rank in Search, Google Images, and in Google Discover. On that … [Continue reading]

Filed Under: google, google-analytics, seo, tools, web-analytics

Image Packs in Google Web Search – A reason you might be seeing high impressions and rankings in GSC but insanely low click-through rate (CTR)

October 14, 2020 By Glenn Gabe Leave a Comment

Image pack rankings in Google web search.

While analyzing performance in Google Search Console (GSC), some site owners have reported a strange situation with impressions and position (and some even believe it’s a bug). I’ve seen this many times and I often get questions about it from site … [Continue reading]

Filed Under: google, seo, tools

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Connect with Glenn Gabe today!

Latest Blog Posts

  • The Google May 2022 Broad Core Update – 5 micro-case studies that once again underscore the complexity of broad core algorithm updates
  • Amazing Search Experiments and New SERP Features In Google Land (2022 Edition)
  • Analysis of Google’s March 2022 Product Reviews Update (PRU) – Findings and observations from the affiliate front lines
  • How NewsGuard’s nutritional labels can help publishers avoid manual actions for medical content violations (Google News and Discover)
  • What Discover’s “More Recommendations”, Journeys in Chrome, and MUM mean for the future of Google Search
  • How to extend a multi-site indexing monitoring system to compare Google-selected and user-selected canonical urls (via the URL Inspection API and Analytics Edge)
  • Favi-gone: 5 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies]
  • Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems
  • Google’s December 2021 Product Reviews Update – Analysis and Findings Based On An Extended And Volatile Holiday Rollout
  • The Link Authority Gap – How To Compare The Most Authoritative Links Between Websites Using Majestic Solo Links, Semrush Backlink Gap, and ahrefs Link Intersect

Web Stories

  • Google’s December 2021 Product Reviews Update – Key Findings
  • Google’s April 2021 Product Reviews Update – Key Points For Site Owners and Affiliate Marketers
  • Google’s New Page Experience Signal
  • Google’s Disqus Indexing Bug
  • Learn more about Web Stories developed by Glenn Gabe

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