Google first announced multisearch in April 2022 (right before Search I/O 2022) and it was really the beginning of Lens entering the spotlight. With multisearch, you can use Google Lens to analyze a photo and then add to your search by typing in a query. Then Google will display more results based on the query … Read more
When performing SEO audits, crawling is ultra-important. For SEOs and site owners, there are several options available from local crawlers to enterprise crawlers (SAAS services). I’ve been extremely vocal over the years about my favorite crawling tools, which are Screaming Frog, Sitebulb, DeepCrawl, and more recently, JetOctopus. Screaming Frog and Sitebulb are typically local crawlers, … Read more
I was able to speak with Google about the Helpful Content Update, which introduces a new site-wide ranking signal that’s targeting “unhelpful content” (which is content primarily created to rank in search engines versus help users). Keep your arms and legs in the vehicle at all times, the next few weeks in Google Land are … Read more
Google’s May 2022 broad core update rolled out on May 25, 2022 and the rollout completed on June 9, 2022 (taking about 15 days to fully roll out). It was a massive algorithm update with many sites seeing a ton of volatility early in the rollout. But that was just the beginning, as we saw … Read more
This post is based on my presentation at the Google SEO Meetup in New York City in June of 2022. On Monday I had the opportunity to present at the Google SEO Meetup in New York City, which was set up by Google’s Daniel Waisberg. I had a great time speaking with a number of … Read more
Almost four months since the last Product Reviews Update (PRU) rolled out, Google released the third in the PRU series on March 23, 2022. PRUs can cause a lot of volatility for sites with reviews content, and the first two were core update-like for some. With each PRU, Google is looking to continue its evolution … Read more
In July of 2021, Google issued a number of warnings for sites publishing medical content that went against its guidelines (for Google News and Discover). The potential for a manual action was clear and some publishers scrambled to figure out what to do. I mentioned this on Twitter in September: And six months from the … Read more
How Google is building a true Search assistant that can provide a wealth of recommendations based on the topics users are searching for. And it’s partially live now in Google Discover with a focus on products. I’m a heavy Google Discover user and have covered many of the features rolling out, or being tested by … Read more
Last month I published an article on Search Engine Land explaining how to use the new URL inspection API to build a multi-site indexing monitoring system. By using Analytics Edge in Excel with the new URL Inspection API from Google, you can check the indexing status for the most important urls across multiple sites on … Read more
Update: October 19, 2023Google just clarified in its documentation that site owners should allow crawling of the homepage by Googlebot and the favicon image file by Googlebot-Image. View the section of this post about robots.txt for more information. Update: May 5, 2023Added information from Google about default favicon problems (like default WordPress theme or CMS … Read more
Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like the Product Reviews Update, technical problems, or other disturbances in the SEO force). When those drops happen, site owners are often extremely confused about … Read more
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