For site migrations, I’ve always said that Murphy’s Law is real. “Anything that can go wrong, will go wrong.” You can prepare like crazy, think you have everything nailed down, only to see a migration go sideways once it launches. That’s also why I believe that when something does go wrong (which it will), it’s … Read more
On January 11, 2021 Google announced improvements to GSC’s Index Coverage data. With the update, which is clearly apparent in the reporting, Search Console removed the generic “crawl anomaly” issue (and mapped those to more granular issues), changed how urls are reported that are blocked by robots.txt, added a new issue called “indexed without content” … Read more
{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.} In part one of my series on the December 2020 broad core update, I covered a number of important items. If you haven’t read that post yet, I … Read more
{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies of drops and surges.} Well, we waited nearly seven months, but it finally arrived (and right in the middle of the holiday shopping season). Google rolled out another broad core update on … Read more
Google’s Web Stories, previously called AMP Stories, can provide an immersive AMP experience across both desktop and mobile. Google has been pushing them hard recently and stories can rank in Search, Google Images, and in Google Discover. On that front, Google recently rolled out a Web Story carousel in Discover, which can definitely attract a … Read more
While analyzing performance in Google Search Console (GSC), some site owners have reported a strange situation with impressions and position (and some even believe it’s a bug). I’ve seen this many times and I often get questions about it from site owners left scratching their heads after witnessing those metrics in their own stats. Although … Read more
I was recently performing a SERP analysis for a client and noticed some big differences in performance when comparing mobile to desktop. For example, clicks and click-through rate were much lower on mobile than desktop for certain queries. And when checking the mobile SERPs for those queries, it wasn’t long before I could see the … Read more
In 2016 I wrote a post covering how long it takes before urls lose signals after not properly redirecting those urls during a migration. For example, a site had urls ranking in web search, changed urls but forgot redirects, and the old urls were 404ing. In that case, how long would the site owner have … Read more
I’ve been following the progression of Web Stories (formerly called AMP stories) since 2018 when the developer preview launched, and they have been hard to ignore recently. Google has been pushing the Story format pretty hard over the past year and I’ve seen stories show up more and more both in Search and in Discover. … Read more
When thinking about content quality, it’s incredibly important to meet or exceed user expectations based on query. If your content cannot do that, then users can end up extremely frustrated as they search Google, click through your listing in the search results, scan your page, and not find what they were looking for. And that … Read more
{Update July 2022: I just published my post about the May 2022 broad core update with five micro-case studies covering drops and surges.} On Monday May 4, 2020 Google pushed another broad core update, which are only released three to four times per year. They are huge updates, global, and can have a significant impact … Read more
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