seo - The Internet Marketing Driver

Sitebulb Server – Technical Tips And Tricks For Setting Up A Powerful DIY Enterprise Crawler (On A Budget)

January 20, 2023September 26, 2022 Glenn Gabe

When performing SEO audits, crawling is ultra-important. For SEOs and site owners, there are several options available from local crawlers to enterprise crawlers (SAAS services). I’ve been extremely vocal over the years about my favorite crawling tools, which are Screaming Frog, Sitebulb, DeepCrawl, and more recently, JetOctopus. Screaming Frog and Sitebulb are typically local crawlers, … Read more

Google’s Helpful Content Update Introduces A New Site-wide Ranking Signal Targeting “Search engine-first Content”, and It’s Always Running

August 25, 2022August 18, 2022 Glenn Gabe

I was able to speak with Google about the Helpful Content Update, which introduces a new site-wide ranking signal that’s targeting “unhelpful content” (which is content primarily created to rank in search engines versus help users). Keep your arms and legs in the vehicle at all times, the next few weeks in Google Land are … Read more

Amazing Search Experiments and New SERP Features In Google Land (2022 Edition)

November 4, 2022June 29, 2022 Glenn Gabe

This post is based on my presentation at the Google SEO Meetup in New York City in June of 2022. On Monday I had the opportunity to present at the Google SEO Meetup in New York City, which was set up by Google’s Daniel Waisberg. I had a great time speaking with a number of … Read more

Analysis of Google’s March 2022 Product Reviews Update (PRU) – Findings and observations from the affiliate front lines

July 20, 2022May 2, 2022 Glenn Gabe

Almost four months since the last Product Reviews Update (PRU) rolled out, Google released the third in the PRU series on March 23, 2022. PRUs can cause a lot of volatility for sites with reviews content, and the first two were core update-like for some. With each PRU, Google is looking to continue its evolution … Read more

How NewsGuard’s nutritional labels can help publishers avoid manual actions for medical content violations (Google News and Discover)

April 16, 2022April 15, 2022 Glenn Gabe

In July of 2021, Google issued a number of warnings for sites publishing medical content that went against its guidelines (for Google News and Discover). The potential for a manual action was clear and some publishers scrambled to figure out what to do. I mentioned this on Twitter in September: And six months from the … Read more

What Discover’s “More Recommendations”, Journeys in Chrome, and MUM mean for the future of Google Search

March 21, 2022March 18, 2022 Glenn Gabe

How Google is building a true Search assistant that can provide a wealth of recommendations based on the topics users are searching for. And it’s partially live now in Google Discover with a focus on products. I’m a heavy Google Discover user and have covered many of the features rolling out, or being tested by … Read more

How to extend a multi-site indexing monitoring system to compare Google-selected and user-selected canonical urls (via the URL Inspection API and Analytics Edge)

March 17, 2022March 16, 2022 Glenn Gabe

Last month I published an article on Search Engine Land explaining how to use the new URL inspection API to build a multi-site indexing monitoring system. By using Analytics Edge in Excel with the new URL Inspection API from Google, you can check the indexing status for the most important urls across multiple sites on … Read more

Favi-gone: 7 Reasons Why Your Favicon Disappeared From The Google Search Results [Case Studies]

February 3, 2024February 22, 2022 Glenn Gabe

Update: October 19, 2023Google just clarified in its documentation that site owners should allow crawling of the homepage by Googlebot and the favicon image file by Googlebot-Image. View the section of this post about robots.txt for more information. Update: May 5, 2023Added information from Google about default favicon problems (like default WordPress theme or CMS … Read more

Google’s Broad Core Updates And The Difference Between Relevancy Adjustments, Intent Shifts, And Overall Site Quality Problems

July 20, 2022January 31, 2022 Glenn Gabe

Based on helping companies with major algorithm updates, I often have site owners reaching out about big drops in traffic (whether that’s from broad core updates, other major algorithm updates like the Product Reviews Update, technical problems, or other disturbances in the SEO force). When those drops happen, site owners are often extremely confused about … Read more

Google’s December 2021 Product Reviews Update – Analysis and Findings Based On An Extended And Volatile Holiday Rollout

May 2, 2022December 21, 2021 Glenn Gabe

Update: May 2022I just published a post covering a number of findings from the March 2022 Product Reviews Update (the latest PRU to roll out). My analysis covers linking to multiple sellers, the use of video content, loopholes in the PRU, intent shifts, dueling machine learning algorithms, and more. —– The past month has really … Read more

The Link Authority Gap – How To Compare The Most Authoritative Links Between Websites Using Majestic Solo Links, Semrush Backlink Gap, and ahrefs Link Intersect

July 20, 2022November 11, 2021 Glenn Gabe

While helping companies that have been heavily impacted by Google’s broad core updates, the topic of “authority” comes up often. And that’s especially the case for companies that focus on “Your Money or Your Life” (YMYL) topics. For example, sites that focus on health, medical, financial, etc. all fall under YMYL. If you’ve read my … Read more