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How to track featured snippet prevalence as AI overviews expand

Are Featured Snippets Losing Their Feature? How To Track Featured Snippet prevalence over time (as AI overviews take over)

March 5, 2025March 3, 2025 Glenn Gabe

I’ve noticed a trend across a number of sites where the prevalence of featured snippets is dropping over time while AI overviews replace them. And that can obviously lead to a decrease in traffic since click-through rate from AI overviews is inherently going to be lower, and sometimes a lot lower. I haven’t seen this … Read more

The Twiddler That Didn’t Twiddle – How To Track Clicks and Click Through Rate For Google’s AI Overviews (if you have a manual action)

January 28, 2025January 28, 2025 Glenn Gabe

Yes, you read that correctly. There’s a loophole in Google right now where sites with manual actions are removed, or heavily demoted, from the 10-blue links but can still rank in AI overviews. And in a weird twist, that creates a unique opportunity to better understand clicks and click through rate for AIOs. That’s until … Read more

Mark Zuckerberg about machine learning classifiers.

Mark Zuckerberg Talks Classifiers, Confidence, and Algorithmic Collateral Damage (And it relates to Google Algorithm Updates)

January 16, 2025 Glenn Gabe

A recent appearance by Mark Zuckerberg on the Joe Rogan podcast provides a great explanation of how classifiers, confidence levels, and precision work with machine learning algorithms. He also covered how adjusting confidence can impact the amount of collateral damage occurring when updates roll out. And if you swap “Social” for “Search”, Zuckerberg could be … Read more

Google December 2024 Spam Update Analysis – 5 Case Studies Covering Scaled Content Abuse, AI Content, Doorway Pages, and more

January 7, 2025January 6, 2025 Glenn Gabe

The end of 2024 was a crazy time SEO-wise with Google pushing multiple major updates at the end of the year (and throughout the holiday shopping season). First, we had the November 2024 core update, which rolled out on November 11th and took over three weeks to complete. Then we had one week off before … Read more

New features in ChatGPT Search for December 2024

ChatGPT Search creeps closer to Google – OpenAI’s Ship-mas brings maps for Local Search, improved results for navigational queries, and live mode with Search

February 7, 2025December 18, 2024 Glenn Gabe

We are quickly witnessing the Googlization of ChatGPT and the ChatGPTization of Google Search. It’s a fascinating time to be involved in Search, that’s for sure. I cover several new ChatGPT Search features announced as part of OpenAI’s Ship-mas. Update 2/7/25: OpenAI announced that ChatGPT Search is now available for all users, even non-logged in … Read more

How to remove content and links from Google’s AI Overviews and AI Mode by using ‘preview controls’ like nosnippet, data-nosnippet, and max-snippet [Case Study]

March 6, 2025May 16, 2024 Glenn Gabe

Update: May 21, 2024 – My post is BACK in the AI overview, even when using nosnippet. I have provided more information below about that, including a screenshot. Update: May 22, 2024 – Google’s John Mueller replied to me after checking with the team working on AI overviews. The link card should drop out over … Read more

The Google “Code Red” That Triggered Thousands of “Code Reds” at Publishers: Bard, Bing Chat, And The Potential Impact of AI in the Search Results

December 18, 2024February 13, 2023 Glenn Gabe

In this post I cover if AI will cite, or not cite, sources in the search results, and the potential impact to publishers that rely on that traffic for revenue. i.e. Will clicks from the SERPs get pummeled like we think it might? Last week, both Google and Bing announced AI chat in the search … Read more