On Friday, October 4th at 4:50PM, Matt Cutts announced that Penguin 2.1 was rolling out. It was shortly after reading that update that I tweeted we could be in for an icy weekend (as the latest update would surely take out more websites). But on the flip side, a new update also meant that more … Read more
Summary: How I helped an ecommerce retailer recover from Panda in eight days, when it was never Panda in the first place. A few weeks ago, I had a business owner reach out to me about a potential Panda hit. His initial email to me was similar to many others I have seen. He noticed … Read more
I’m a big fan of Google+, and have been from the start. I joined the first week it launched, and have been extremely active there ever since. Since joining, I have loved the engagement, the people, the smart conversations, the functionality, etc. In addition, I have seen the impact it can have on exposure, SEO, … Read more
I used to be extremely critical of Facebook Ads in the past. But that’s before Facebook released a boatload of functionality for enhancing your campaigns. Sure, marketplace ads, or ads running the right sidebar, have seen declining engagement over the years, but that’s just a fraction of what you can do now with Facebook Ads. … Read more
If you’ve read my previous posts, then you already know that SEO audits are a core service of mine. I still believe they are the most powerful deliverable in all of SEO. So when prospective clients call me for help, I’m quick to start checking some of their stats while we’re on the phone. As … Read more
SEO Audits are a core service I provide, including both comprehensive audits and laser-focused audits tied to algorithm updates. There are times during those audits that I come across strange pages that are indexed, or I see crawl errors for pages not readily apparent on the site itself. As part of the investigation, it’s smart … Read more
At SMX West, Matt Cutts spoke about the latest Panda changes, and mentioned that the algorithm update had matured. He explained that Panda will now roll out monthly, but slowly over a 10 day period. Previously, Panda would roll out every 4-6 weeks and the rollout would be relatively quick (all in one shot). In … Read more
Penguin 2.0 launched on Wednesday, May 22nd, and it’s an update that most SEOs have been eagerly awaiting. Leading up to the rollout, all signs pointed to a nasty algorithm update that was going to be bigger and badder than the Penguin 1.0. There was a lot of speculation about how aggressive it would be, … Read more
In early May there was a lot of chatter in the webmaster forums about a major Google update. Google wouldn’t confirm that it occurred (big shock), but the level of chatter was significant. Not long after that, Matt Cutts announced that Penguin 2.0 would be rolling out within the next few weeks, and that it … Read more
If you’ve read some of my blog posts in the past, then you know I perform a lot of SEO technical audits. As one of the checks during SEO audits, I always analyze a client’s robots.txt file to ensure it’s not blocking important directories or files. If you’re not familiar with robots.txt, it’s a text … Read more
There was a big announcement on Wednesday in the advertising world. Twitter finally launched a keyword targeting solution for Twitter Ads. Yes, that means AdWords-like targeting for Twitter. Many in the industry (including myself) have thought for a long time that Twitter should launch something like this… and it’s finally here. As soon as I … Read more
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