A few years ago, I wrote a post about how to surface your featured snippets via SEMrush’s powerful SERP features widget. I love using SEMrush to plug in any domain and view (many of) the featured snippets it has. It’s a quick an easy way to conduct competitive analysis from a featured snippets standpoint. Remember, … Read more
So, how large is your site? No, how large is it really?? When speaking with companies about SEO, it’s not long before I ask that important question. And I often get some confused responses based on the “really” tag at the end. That’s because many site owners go by how many pages are indexed. i.e. … Read more
I was helping a company a few months ago that got hit hard by recent algorithm updates. When digging into the audit, there were a number of problems that were surfaced, including content quality problems, technical SEO problems, user experience issues, and more. From a content quality perspective, the site had an interesting situation. Some … Read more
I recently started helping a new client that has seen a continued drop in search visibility over time. After getting up to speed on the site, its history, business model, etc., I started a thorough crawl analysis and audit of the site. The crawl analysis involves performing an enterprise crawl and then subsequent surgical crawls … Read more
I was asked on September 26 whether or not I had seen another significant update after the August 1, 2018 update. That was a massive update and many sites were impacted across the web. Well, I said we were due, but didn’t realize how close we actually were. Just one day later on September 27, … Read more
{Update: Google’s John Mueller replied to my question on Twitter about this situation. You can read John’s feedback here.} {Update 10/27/18: My client’s dev team figured out the problem and I provided more information about that below.} I’ve been helping a client with a large-scale CMS migration recently and came across a very interesting, and … Read more
Update: April 2022 I just published a post explaining how sites can use NewsGuard’s nutritional labels to avoid manual actions for violating Google’s medical policy (for News and Discover). This is based on helping sites that received manual actions in January of 2022. —– Based partly on the August 1 Google algorithm update, there’s been … Read more
{Update July 2022: I just published my post about the May 2022 broad core update. In my post, I cover five micro-case studies covering drops and surges based on the update.} —– On August 1, 2018 Google rolled out one of the biggest algorithm updates I’ve ever seen. It was huge and many sites saw … Read more
{Update 8/13/18: I started noticing a number of ecommerce retailers being released from video carousels when their category or product pages didn’t contain any video (or if the video just supported the main content on the page). The first signs of the change were on Sunday, 8/12/18 and I’m seeing the changes roll out more … Read more
Users hate popups. But they really hate mobile popups. They are annoying, inhibit the user experience, and can cause serious user frustration. But mobile popups can also cause problems from an SEO standpoint. First, Google has a mobile popup algorithm that can demote pages using an interstitial or popup when users visit from the search … Read more
Google’s new index coverage reporting is killer. For a long time, the SEO community wanted something more powerful than the simple index status report in the old GSC. You know, something we could really sink our SEO teeth into. And we finally received that in the form of the new index coverage reporting in the … Read more
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