Month: January 2014

In-SERP Hover Cards – How Google Could Surface Your Answers, Products, Downloads, Reviews, Events, and More Directly in the Search Results

Last Wednesday, Google rolled out new functionality in the search results, which sure got the attention of SEOs across the industry.  Now when searching for information, you will sometimes see an additional link directly in the search results for specific organizations and/or websites.  Users can click on that link to view additional information about that … Read more

Rap Genius Recovery: Analyzing The Keyword Gains and Losses After The Google Penalty Was Lifted

On Christmas Day, Rap Genius was given a heck of a gift from Google.  A penalty that sent their rankings plummeting faster than an anvil off the Eiffel tower.  The loss in traffic has been documented heavily as many keywords dropped from page one to page five and beyond.  And many of those keywords used … Read more