adwords

How to Target Product Listing Ads Using Filters and Product Targets [AdWords Tutorial]

In November of 2010, Google rolled out Product Listing Ads (PLA) to all U.S. advertisers. Product Listings Ads were a great addition to the AdWords arsenal, as they provide a stand-alone ad unit for products using photo thumbnails. The thumbnail is presented along with the product title, price, and merchant name. You can see an … Read more

Google +1, AdWords, and The Effect on Landing Page Strategy – Will Advertisers Be Penalized for Using Campaign Landing Pages

As you’ve probably heard by now, Google released its +1 social recommendation engine on Wednesday. There are several reasons Google is doing this, including trying to make search results more relevant, enabling you to recommend pages (and ads) to your social connections, and combating the Facebook Like button. At this point, your social connections are … Read more

Google Grants and Grantspro, How Non-Profits Can Increase AdWords Traffic and Performance

I’ve had the opportunity to work extensively on several Google Grants, both from a strategy and execution standpoint. Google Grants can be a great asset for non-profits, as they provide $10K per month in free advertising from Google. In addition, non-profits that meet a certain performance level can apply for Grantspro, which offers up to … Read more

Announcing a Premium Webinar on Local SEO and Google Analytics for Search, G-Squared and The Marketing Spot Team Up

When speaking with local businesses about digital marketing, there are two topics that consistently come up (and for good reason). First, with the importance of SEO for generating new local business, companies want to know how to rank highly in local search (and across engines). Strong local rankings can often lead to increased exposure, more … Read more

Google Testing Stationary Map Versus Scrolling Map for New Local Listings

In October of 2010, Google launched a major change to its local search listings.. As part of the implementation, there was a potentially big change for paid search advertisers. When Google displayed local listings (based on a query it deemed local in nature), it would show a map in the upper right-hand corner of the … Read more